Here are the core reasons why Russell is finally getting involved in social media. ---Transcript--- Hey everyone! This is Russell Brunson, and I want to welcome you to a very special Halloween Marketing In Your Car. Everyone, so this Russell and today is… It just happens to be my favorite holiday, which is Halloween, and a lot of people think, “Halloween is your favorite holiday, Russell?” But yes, I don’t know why. I just have so many fond memories of getting candy, and smashing pumpkins and everything else fun I did as a kid, and now it’s fun to take my kids out — not smashing pumpkins, I try to teach them respect. We’re definitely going out and getting candy, making some witches brew, a bunch of other fun stuff, so it’s going to be a fun day today. Anyway, I’m really excited. So today I want to talk about just the kind of stuff that’s been happening in our business. What’s been interesting is, as we’ve been trying to kind of shift up our business model and change a whole bunch of things, you guys will start seeing a bunch of changes happening over the next two months in our business. We’ve been, you know, about six months worth of back-work, and doing stuff that no one can really see yet, but you will all be able to see it very, very soon, a whole new re-brand of all of our sites, all of our brands, things like that. And one of the big pieces that we’re doing is focusing a lot more now on social media, things like that, and it’s interesting because I’ve always fought social media. I’ve never wanted to do… I didn’t want to tweet. I didn’t want to do Facebook. I didn’t want to do all that kind of stuff, but it’s getting to the point now where I just can’t ignore it anymore, and we’re getting more and more involved. And it’s been interesting like, for any of you guys who are SEO type people or curious about SEO, it’s really interesting how much SEO has been changing. We used to have full-time teams of people who did SEO, and now we’ve pretty much canceled and let go of all of them. What we’re finding, and it’s interesting — and I think that this will be the trend, moving forward with SEO — is like it’s having a lot less to do with like backlinking and things like that. It’s having a lot more to do with like the actual social interactions that people are having. I’ve heard stories and read things that talk about how the new future of SEO is, basically, social media. Where instead of someone going to Google and typing in, you know, “work at home,” instead of finding whoever has gotten the most backlinks, it will look at you and look at your social profile. See the people who you care about, and then see if any of the people you care about, if they’ve liked something. Or they’ve commented on something, they asked who’s making work at home make money. And if they have, then boom! That will show up on top, and it’s just interesting that that’s the direction that things are going, where search and social are now becoming one. So I think that’s why we’re now focusing on that and trying to learn the game and trying to be engaging, and trying to build a Fan Page, and trying to tweet and all these nerdy things that I never wanted to do. But we’re doing them now, and I think that right now they’re important but soon they’re going to be essential. I mean, look at like back in the day we’re used to go spend a ton of money for a backlink, right? You get the perfect backlink and almost instantly you can get ranked very, very quickly. Where I think now it’s going to be a lot more like networking, and finding the social influencers in a space. For example, lets say I’m in… like let’s say I’m in the diabetes market, right? Which we are… and so, you know, and now I want people searching for diabetes to show up. So what I’ve got to do is I’ve got to go out there and network and find people who are big, prominent names in diabetes, whatever, and get them to comment about me on their social media, on their Facebook or Twitter or Google Plus or Link