One way to make sure you are posting stuff that people will actually engage with. On today’s episode Russell shares an Instagram hack from the upcoming Traffic Secrets book. Here are a few fun things from this episode: Find out how Instagram rewards those who do what they want them to do. Listen to an example of Russell using Instagram in a way that gets rewarded. And as a bonus, find out how Russell blocks out his calendar from most important to least important priorities. So listen here to get an inside look at Traffic Secrets with this awesome Instagram hack. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’ve got a glimpse for you, then I’ve got an idea for you, and that’s kind of the game plan. So it should be kind of fun. Alright everybody, I hope everyone’s having a great time out there. I am madly doing the rewrite right now of the Dotcom Secrets book, which is taking way longer than I thought. I thought it was going to be me just tweaking some stuff, maybe adding some things here and there, but in the first two chapters I added 9000 words so far, so it’s basically going to be a brand new book. So for any of you guys who, when you buy the box set, you’ll find a lot of surprises in there. I hope you like the new updates because I’m putting in insane amounts of time on them. Maybe that’s a dumb idea, but I’m really excited for it. So it’s coming soon to a box set, book trilogy near you, which will be awesome. So I’ve got basically 7 days to finish the Dotcom Secrets book, and then move over to the Expert Secrets book, I think I have two weeks for that. And then I’m done writing books forever, until the next book. But yeah. Anyway, so what I want to do right now, is in the Traffic Secrets book, one of the things I talk about is figuring out who your dream 100 is and then going onto the platform you want to have success with, and then you look and see what the dream 100 are currently doing. What are they doing that has put them in front of the algorithm? Because Facebook, or Instagram, or YouTube or whatever, they’re always testing things and trying things out, and then they reward people who do things the way that they want them to. So if you look at who’s winning, who’s showing up in Facebook or Instagram, or what posts are getting the most engagement or feedback, which ones are being shared? Start looking for things, start looking for the pattern, start seeing, “Oh, that’s what Facebook right now is rewarding people for. That’s the behavior they want us to do.” That’s how the algorithms work, they figure out what behavior they want you to do, and then they reward those who kind of sync up with that, and that’s how you beat the algorithms. So recently, it’s been fun, I don’t even know who the first one was that I saw, but I saw one or two people who started posting on Instagram these really cool short form Q&A where someone would ask a question and then the guru on the page would answer the question. And if you look a thing on the thumbnail, it looks like a side by side, you see the two faces, both of them are just holding up a phone. Someone asks a question so you see, for example, I’ve done a bunch of them now and they’re really fun. Someone texts me a question and it’s got the video there, and so you see my face frozen, when their video ends, then mine starts talking and I answer the question. Anyway, they’re pretty cool. I’ve been getting insane, really high engagement as I’m doing more and more of them. So I’m sharing that with you guys just as a hint. Go to my instagram if you haven’t yet. Go to Instagram.com/RussellBrunson and look for those. You’ll see probably 5 or 6 of them so far. But look and notice how many comments they get, how many likes they get, and start looking for other people who are doing that. This game is all about looking at what’s working and then modeling it. That style for whatever reason, is working really, really good. S