As I’m re-geeking out on Expert Secrets, let me show you something new that I found. On this episode Russell talks about re-writing the Expert Secrets book and how that lead him to doodle out the framework for a future based cause. Here are some of the awesome things he explains in this episode: How to build your own framework instead of teaching by just giving a mess of random information. And understanding what a future based cause is, with some examples from political elections. So listen here to find out how the updated version of the Expert Secrets book is going to be more clear and awesome than the old version before it actually comes out in May. ---Transcript--- Hey, hey, good morning everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope that you are enjoying whatever it is that you are doing in life right now, and I appreciate you taking a short break to hang out with me on this podcast and to talk about marketing and all the things that get me, and hopefully get you excited as well. With that said, let’s queue up the theme song, and when we come back I’m going to share with you some updates about the things that I’m learning while I’m writing the books. Alright everybody, so first off, so many exciting things happening. We are getting closer and closer to Christmas, if you’ve been following along you know that recently I wrote my third book, the Traffic Secrets book, and then I started to rewrite the Dotcom and Expert Secrets books. I rewrote the Dotcom Secrets book and ugh, I’m not going, yeah, it’s basically a brand new book. So that was like the whole second book, and I started the Expert Secrets book and I’m like, “Oh, this one’s not going to be that big of a deal, this one is gonna be simple.” But I am now two weeks into it and it is literally a brand new book. So if you read the old ones, they’re okay. The new ones, they’re insane and I’m excited for it. And yesterday actually, the publisher, Hay House, they sent me back the interior proof of the Traffic Secrets book. So we took it and printed it out and spiral bound it, like the exact same size it will actually be when it’s a book. So I’m actually holding right now in my hands the first Traffic Secrets book, which is crazy and it’s insane, and I can’t wait to deliver this to you guys so you can start using it. Especially right now, I don’t know if you guys are feeling the season we’re in, but we’re in the season of Mark Zuckerberg shutting people down like crazy. Left and right, everybody’s accounts are getting shut down, which is what I prophesied about in the book. So I’m hoping the book comes out before he shuts everyone down, otherwise people will be like, “Yeah Russell, we saw that happen a while ago.” Whereas if you read my book first you’re going to be like, “Russell’s a genius.” So let’s just pray that he keeps everybody’s ad accounts live at least until May 5th. And then afterwards he can do whatever he wants because now you’ll have the new blueprint for traffic without having to rely on the Zuck, or the Berg, or whatever you want to call him. Anyway, that’s exciting. But today I’m coming to you because like I said, I’m sitting here doing a rewrite of the Expert Secrets book. And I’m excited because there’s so many things I’m adding in here and one of the big sections I talk about is frameworks, and how to create your own framework and then how you teach your framework and how you use that to teach people, but then also how to use it to create products. Anyway, the framework is like this core, foundational thing that I never talked about before. I did a podcast episode about it a little while ago, which is worth listening to, it’s called the Framework Plus Four Secrets. Anyway, I’m not going to go deep into framework stuff, just letting you know I’ve been geeking out on frameworks, and because of that as I’m going through this book, I’m deliberately making really solid frameworks. So for example, yesterday, it was,