Revisiting one of my favorite principles from the Traffic Secrets book. On this episode Russell talks about posting on Instagram with a method he learned from Jenna Kutcher called the JK5. Here are some of the things you will hear in today’s episode: Find out what the JK5 method is. Hear what Russell’s “5” are. And find out where you can dive deeper into this concept. So listen here to find out how you can use the JK5 method when posting on social media as well. ---Transcript--- What’s up, everybody? This is Russell Brunson, I’m here today with Norah. You want to say hi? Norah: Hi. Russell: And we are recording a new episode of the Marketing Secrets podcast. Hey everybody, alright so today I want to share with you guys a quick nugget from the Traffic Secrets book. If you haven’t read the Traffic Secrets book yet, what are you waiting for? They finally started shipping this week, people are getting them, which is really exciting. But one of my favorite concepts in that book is actually something I learned from Jenna Kutcher, who is amazing, if you guys don’t know her. It’s a principle called the JK5. And because I got Norah with me, and those who are listening don’t know this, but she is wearing a beautiful sparkly, who is this on your dress? Norah: Rainbow Dash. Russell: Rainbow Dash dress, and it is awesome. And the reason why I thought this would be a fun episode to have little Norah sitting here on my lap is because it goes into how we publish things online. So a lot of times I think when most of publish we think, “Okay Russell, I am a business person, I will post about my business.” Or “I’m a workout person, so I’m going to post about my workout.” Or “I am interested in diets or exercise…” or whatever your thing is right, fill in the blank. And what’s interesting when most people, when they start publishing, they just publish their thing. You can tell this when you go to someone’s Instagram profile and every picture is a picture of them flexing in the mirror. Can you flex, Norah? There’s Norah flexing, yeah they’re all flexing in the mirror. Oooh, that was a good flex. Or they are all sitting there and being all scholarly, or they are climbing a mountain, whatever their thing is, every picture is that. The problem is it makes you a very one dimensional person. So the people who are super geeked out about your topic will come and follow you, but the rest of the world doesn’t. And one of the things I learned….Norah is still flexing. I can see her, I can feel her flexing… One of the things that I learned from Jenna that we talk about in the Traffic Secrets book, is the JK5, stands for Jenna Kutcher 5, what she suggests you do is you pick 5 topics that you’re passionate about. They can be anything from family to fitness to whatever. So for mine, off the top of my head I’m going to forget them. Family, so Norah is in my family. Who are you, are you my daughter? How many kids are in our family, do you know? Norah: 5 Russell: There are 5 kids. We got family is one of my JK5, and we got faith because I’m very into my faith and beliefs. And then I got funnels. Do you like funnels, Norah? She’s not sure what a funnel is. Funnels, we got entrepreneurship and personal development.  So those are my 5 categories. So when I try and create content, I don’t just post everything funnel related, because if I did the funnel nerds would be like, “Yeah funnels, Russell, let’s go.” And everybody else would be like, “That’s weird.” But instead I rotate my posts and I do this on my Facebook, on Instagram, on YouTube, just everywhere I’m posting stuff, I’m rotating through different things. And the reason why we’re doing that is because people will come to your from different ways. For example, I was at my other daughter’s, not Norah’s, but Ellie’s soccer game and met all these other soccer parents. I’m like, “Hey, I’m Russell. I’m Ellie’s dad.” And we get to know each other, and guess what they all do, because this is what people do? They stalk