The framework I use to build frameworks; and create content, courses and products. On this episode Russell gives an amazing run through how to teach with a framework of four simple steps. Here are some of the awesome things in this episode: What it means to teach a framework. What the difference is between strategy and tactic. And why a webinar only has three steps instead of four, and which step you skip. So listen here to find out how to teach effectively. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I am on my kids segway driving around in a circle in front of my yard. And it’s a beautiful day and I keep going around in circles thinking about life and things and I thought I got an idea, I’m going to share it with everybody today. So I hope you don’t mind, but with that said I’m going to be talking to you guys about a pattern to help create better content, better courses, better products, and all around make you more prolific and make people stick around to listen to you over and over and over again. So let’s queue up the theme song, I’ll be right back. Alright, so my wife and I had this amazing experience last week to go out to Stacy and Paul’s relationship breakthrough retreat in New Jersey, which is fun because I served my mission for my church in New Jersey, so I lived there for two years, and it’s the first time I’ve really been back since then. So it was kind of fun to go to Jersey. But even more fun to go to an event as an attendee. So I sat there, and their, Stacy and Paul, if you know them, they spoke at Funnel Hacking Live, Stacy was onstage twice there and just someone who we met two years ago, she joined my inner circle and it’s been so much fun watching their growth and I love what they teach and what they do, and I wanted to go and help strengthen my relationship with my wife, my kids, my employees, people around me. And it was amazing. Anyway, that was awesome. I was sitting there watching them teach and it was fun because I know how I teach and everyone’s got different teaching styles, but I was watching some of the similarities, and some things they do the same as me, some things they do different. But one thing that was like the core foundation that they do, that I do, that I think most great teachers do, is that they each have their own framework. So Stacy and Paul will have their framework for what demand a relationship is, and how to break that. And then they have their framework for masculine and feminine and the framework for all these different things. And their course is teaching these different frameworks they kind of created, which is very similar to me. You look at the dotcom secrets book, it’s a whole bunch of different frameworks. Every framework for me has a doodle, because I’m a doodler. So it’s like, here’s the framework, here’s the doodle, and I teach off the doodle. You know, all the books I’ve written are that way, most of the trainings I do it that way, and the courses and all the stuff is usually based off of a framework. And for any of you guys who are creating info products or courses or teaching or anything, I’m curious, do you have your own framework? If not there’s the big sign. You have to have a framework. What’s your unique proprietary way you teach something? So framework can be anything, you know Stacy and Paul it’s usually like, the five step system to blah. And mine is always like, here’s the doodle and let me explain it. And I explain all the different pieces of the doodle until you have this visual picture. And what’s nice when you have a framework is people can then take that framework and it locks into their brain. So for me, if you look at any of the doodles in my books, if you’ve read the books and I’ve explained the framework, you look at that and you’re like, “Oh yeah, that’s the framework. That’s the secret formula. There’s the perfect webinar. There’s the heroes two journeys.” All the different