Now that you have developed your own frameworks, this episode will show you how to teach a framework so that people will understand it and are able to actually implement and use it. On this episode Russell teaches how to teach a framework. Here are the three steps that you need to follow: Tell the story of how you learned or earned your concept. Tell the strategy. Tell the tactics. So listen here for Russell’s explanation of these three steps of how to teach a framework. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Alright, I got the next section from my Funnel Hacking Live presentation that I want to share with you guys. Sour last episode I talked about the 5 steps to find your voice and inside of that, how you start creating and testing your own frameworks. So now what I want to do, this episode I’m going to share the next step in the process, which is like, now you have a framework, how do you actually teach the framework in a way that people will remember, that will move them and help them to have success? So this is the episode that will teach you my framework on how to actually teach frameworks. So I’m going to queue up the theme song, when we come back you guys will be live with me at Funnel Hacking Live 2020. Now we’re going to move to the next framework, which is my framework for teaching frameworks. You guys get that. Okay, I’m going to teach you frameworks for how to teach frameworks. And this is one that I’m really excited about sharing with you guys. This is one that took me a long time to figure out, how to do this. And once somebody taught me, that tons of times like this onstage where I have an idea, I have something big I want to share with people, and I try to share it and it hits and kind of falls dead. I’m like, “ah, that didn’t work.” So doing this for a long time, this is kind of the framework I’ve developed, so I’m excited to share it with you guys. First thing to understand, I learned from Brendon Burchard who spoke at last year’s Funnel Hacking Live, and in fact I was at an event with him, it was a small mastermind group and we’re all sitting there and the person hosting it was like, ‘Hey Brendon, do you want to show everybody your 7 day launch funnel?” How many of you guys watched that last year at Funnel Hacking Live. Amazing, right? And he’s like, “Oh sure, give me like 10 seconds and I’ll be ready.” He jumps up, gets a whiteboard, and draws like 4 or 5 squares and circles and angles, and he’s like, “Okay boom. This is my framework for the 7 day launch funnel.” And he said something, oh, he started teaching. He’s like, “First step of the framework.” And he taught that, “Second step…” and the people ask him questions and he’d get derailed. And he’d come back and keep going, and someone else asks him a question and he’d get derailed. And someone said, “I’m so sorry I keep asking you questions.” And he said, “No, don’t worry about it. You have to understand, the framework is your savior, it’s the thing that saves you as you drift off your teaching. It’s like, where do I go from here? Back to the framework.” The framework keeps you in line. It makes sure that what you’re saying follows a process that other people can follow as well. So it’s important to have these frameworks as you’re teaching, as you’re sharing, as you’re giving. Because everything you’re doing, from the ads, the videos, are all following a framework. Alright so the first phase in the framework. The first phase when you’re telling a framework is you have to explain the story about how you learned or you earned that thing. Yes, that’s a picture of me with a black eye. This is Nate Ploehn, he’s the guy who made the potato gun DVD with me. We were wrestling in practice one day, and I took a shot and I shot my head down, which is not good, and I was punished. My eye hit his knee, swoll my eye shut for a week, about 100 stitches there, and it was a really cool thing. I just