The small tweak that goes from zero sales to unlimited sales. On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake. Here are some cool things to listen for in this episode: What is the one mistake everyone is making and how to fix it. Why initially making someone believe in your product is more important than teaching them. And how you can make someone believe in your product = money and once that happens you can teach them and change their lives. So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too. ---Transcript--- Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years. He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it! If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today. This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at perfectwebinarsecrets.com or actually on perfect webinar.com. Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying perfectwebinarsecrets.com for $10. Anyway, that’s kind of a funny story. Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person. There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?” It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work. They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire. But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program. Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money. It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet m