I don’t want to spoil the surprise, but at the end of this I drop a bomb that’ll change how you run ads forever. On this episode Russell talks about his experiences with Flip Hacking Live, his startup interview at the Dry Bar Comedy Club and why it’s important to get b-roll footage. Here are some of the awesome things he talks about in this episode: What kind of mistakes he made at Justin and Tara Williams event, and what he would do differently. Why if Russell could start over, he would be a specialist rather than a generalist. And why it’s so important to have tons of b-roll footage when you are ready to launch your product. So listen here to find out how Russell gets tons of b-roll footage, and why, in some ways, it’s better to be a specialist. ---Transcript--- Hey, hey everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. It is a late night drive and I’m excited to be hanging out with you. Hey everyone, I hope you guys are doing amazing today or tonight or whenever you’re listening to this. It is 11:00 at night and I am driving back to my house and I just want to recap the last couple of days of my life because they’ve been a little bit nuts-o, but exciting and hopefully there’s some cool lessons that will come for you guys from this. So number one, last week I had a chance to go speak at Justin Williams Flip Hacking Live, which is very similar to Funnel Hacking Live, he may have funnel hacked me and then just changed it from Funnel to Flip. But I will allow him to do that because he’s awesome. So we did that, and then I had a chance to go speak to a whole bunch of real estate investors, which is a different audience, obviously all entrepreneurs I believe can use Clickfunnels. This is a group of people who had never done funnels at all. It was interesting because I took my normal presentation and I tweaked it and modified it a lot to be better for them, but I still made some errors in what I did. Anyway, it was an interesting learning experience. We still sold well, but I definitely made some mistakes and learned some cool things that I would go back and….I think the biggest takeaway from that presentation and from speaking at that event that I think would be good for you guys is looking at how you position your teaching. Are you a generalist or are you a specialist? You know, for me with Clickfunnels and my role in this whole game, I have to be a generalist. I’m teaching marketing and funnels for all types of businesses. There’s a lot of my friends who teach one funnel type; they teach just tripwire funnels, or just high ticket funnels, and they go deep on that and they love it. And I envy them because I’m like, “ah, if I could just do that.” Or they’re just teaching funnels for dentists, or just teaching funnels for chiropractors, like very specific with specialist. I’m jealous of that because first off, I think it’s easier because you can, it’s not theoretical, you can be like, “This is the actual funnel that works amazingly well. This is the one you should do, this is the ad you should run.” To be a specialist you can charge more because of that. Whereas all my teaching has to be general, or “Here’s this concept, and here’s how you use it here, and here’s how you can use it here and here and here.” And it’s way harder. In fact, I remember when I was starting my career, I remember listening to Dan Kennedy and somebody asked him one time like if was to start his career over again from scratch, what he would do different. And he was like, “You know, I’m a generalist, I’m teaching magnetic marketing to every type of business. If I was to start over, I would specialize in a certain type of business and focus there.” and I was like, “Whatever that’s dumb. I want to teach everybody because it’s the greatest thing in the world.”  I should have headed that advice. I’m glad I didn’t because it’s probably, hopefully serving some of you guys. But man, it’s a lot harder to weave in 10 differe