What's going on, everyone? It's Steve Larsen, and today, we’re gonna talk about how to compete with your Attractive Character.   I just spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.   Guys, I'm pumped for today. This could be a bunch of fun.   A lot of guys know, I was really shy for a long time, right? And I've mentioned that many times, and some of you guys have said, that's not true, Stephen. No way that's true, right?   But I was. I was really shy for a long time. I would say I even had a near-clinical fear of adults. You know, I would see an adult, and I would physically move in a different direction - I did that for a time.   Even into my early 20s, I was pretty shy. It's not that I was like cowering, or  that I wouldn't speak to anybody else...   It's just that I was doing everything that I could to not engage with human beings. I don't know why I was that way. It’s not that I was really reclusive… or that I was sitting back all the time, going, “ugh, it's a person.” That's not how I was at all. But there was no way I would be getting on stage now. There was no way I would ever do something like a podcast. Just the thought of that would freak me out. To have a camera on my face right now, there's no way.   When I finally became cognizant that I was this way, I started noticing all these business people who were amazing leaders. I’d be, “oh my gosh, check out those guys... Look at him, he's so impressive. He speaks and things sway. I wanted to develop that skill.   I started doing things like door-to-door sales for the explicit reason of learning how to sell in scary environments. I started doing telemarketing, for the explicit reason of going in and learning how to sell hard in environments where you're constantly getting rejected.   I don't know that everyone has to go through this kind of thing, but for me, I chose to start molding who I was... and who I was trying to become. It was a really challenging thing to go through.  As I started getting more into it, I noticed that my ability to speak and to give sales messages started improving.   Several years before I started working for Russell, I realized that I needed to get even better at this whole stand and deliver concept. I wanted to work out how to become… I don't wanna say, ‘a leader’… How to become... a ‘follow-able person’. It's kind of like saying leader.   Anyway, but I was trying to figure out how to do that. Because from my background, and where I was coming from - that was an insanely hard thing to do!   I would take my computer and find videos of people on stage. I did this specifically with Russell Brunson's stuff. This was way before we ever knew each other personally. I would take his videos - videos of him on stage, and I would go in front of a mirror, mute the video of him, so I could see him, but not hear him. And he'd be making all these gestures and I would mirror him. I would mimic him.     I’d be moving around all over the place, mirroring and mimicking everything he was doing. It was so weird. It was awkward. I know that it’s weird, but it was what I needed to start breaking out of the shell I was in.. It’s how ‘Steve Larsen’ was born.   Fast forward, I was working for Russell, sitting next to him; I was about 40-ish episodes into Sales Funnel Radio...  We were running this thing called the FHAT event - the Funnel Hackathon Event. People would pay 15 grand for three days, and I would teach for hours. I mean, man, it was a long freaking time!   Well, the very first FHAT event, we we