Most of us never said, "I wanna be a marketer" when we were 7. I'm come learn from Ed's persistence and watch how his new business is blowing up!... What's going on everyone this is Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today and now I've left my 9 to 5, to take the plunge and build my million dollar business. The real question is: how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio... Hey, how's it going everyone. Real quick, I've got a really special treat for you guys here today and before I introduce our special guest I don't know how long it was ago, maybe four, five, six months ago I was walking down the street with Russell in Vegas and we had just gone to some convention. I don't actually remember what it was but we were walking down the street and there was a moment where he and I were chatting and I said, "Russell, is it interesting that we have the best of the best tools that have ever been available ever? ...The best of the best training. The best of the best coaching. The best of the best of all these different things. The insights. What really does it come down to, then, to a person taking action?" We were chatting about that and I said, "I think it has to do with just belief. Just telling stories of people who are actually doing it. Telling stories of people who have actually gone through and figured it out and gone through what looks like is kind of the mire for a little while but really is not." Anyways, I'm excited to have our guest on today who has done incredible things and, anyway, we were at a master mind right before Funnel Hacking live and this gentleman was here and I saw him, heard him speak, and immediately thought I've got to interview this gentleman. Lot of respect for him even for just the brief amount of time that we were able to meet together. Anyways his name is Edward Bordi. Ed, how you doing man? Ed Bordi: I'm doing great. Thanks for having me. Steve Larsen: Awesome. Yeah, yeah. I'm glad that you're here. Thanks for jumping on the show with us. Ed Bordi: Of course. Steve Larsen: You were telling this story. You were telling a little bit about your backstory and it's what pulled me to you, to be honest. I don't know, led me to you, and I think it's inspiring for other people to hear. ...Do you mind sharing a little bit about your backstory and how you got into this whole internet entrepreneurship game? Ed Bordi: Yeah, no, sure. Actually, it was about 10 years ago when I just stumbled into it really. I was working in a corporate environment, had a 9 to 5 job and my career goals for a long time, back then, were to climb the corporate ladder. I had planned on becoming an executive in the company I was in and that's the path I was taking. My company had paid for me to go back to school and get my masters. I did some study at Wharton Business School. I studied marketing and I was taking that path and in the middle of that process I had a situation happen at home. My wife had, she had become ill. She had develop a chronic illness that had made her bedridden. Probably 80% of her day was stuck in bed and that put a monkey wrench in our whole life, really. My plans were the least of my worries as the point, it was just at that time just taking care of my family and I had babies at the time... I had a like a five year old and a newborn when this happened. I put my career on hold and just was focusing on taking care of my family. I really wanted to do something more and especially now because of the situation that I had in my life. I wanted to have more freedom because I ended up having to work from home full time to take care of my wife, plus do