The keys to a winning offer, and a few other cool things. On today’s episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It’s six in the morning. It’s snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that’s warm and a normal hour because right now, I’m recording this at a not normal hour and it’s snowing outside, and it’s freezing but I’m here because today, we have our event. I’m excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I’ve been working with for six to eight months or so that I’ve never met face-to-face. That always makes me excited. I’m anxious, nervous, and excited and everything all wrapped into one. It’s going to be a ton of fun. I’m driving right now to the event center where we’re going to be at, and I’m praying that I don’t slide off the road and die because it’s really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They’re awesome. I want to talk to you guys today about a couple of random things more so than anything because there’s some stuff that’s been on my mind that I think is pretty cool. I don’t have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don’t do anything. I had a really cool experience yesterday. There’s a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There’s one that’s called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there’s a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What’s that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That’s it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us hav