The only way to 10X your business is this. On this episode Russell talks about having his end of year meeting, and realizing how moving away from just info products is what allowed his business to make over 100 million dollars. Here are some of the awesome nuggets to listen for in today’s episode: Find out why all the top businesses in the community have grown by finding something outside of the info product to sell. And hear what questions you need to ask yourself in order to figure out what your non-info product could be. So listen here to find out why you should start thinking about stepping outside of just having an info product if you want to grow your business beyond 30 million dollars a year. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to a very special, can you hear that, it’s the Christmas edition of the Marketing Secrets podcast. I’m in the Tesla and the kids messed it up so when I turn on my blinker this sound comes on. So Merry early Christmas and I’m excited to hang out with you this morning. Alright everybody, we’re getting close to Christmas. So by the time you guys hear this, it may actually be Christmas, or the day after Christmas, I’m not sure exactly what day this will drop. But today is basically the last day at the office for everybody before we get ready for Christmas vacation. And I’m excited, it’s been a crazy, crazy year and we are finally starting to wind down. Two nights ago I finished the rewrite of the Expert Secrets book, yay, which is so nice to be done. Yesterday we had an insane meeting which literally changed my destiny for forever. I can’t talk about it yet, but in the future I will. So that happened yesterday, and then today the kids have the last day of school, and then after school I’m running and grabbing the kids and tomorrow is the State Wrestling tournament, and Dallin was 8 pounds over this morning, which means I get to grab him from school and take him back to the house and wrestle with him for like 5 hours to make him lose his 8 pounds. Oh, every time I turn the blinker on you’re going to get some Christmas sounds, so merry Christmas. I know some of you guys are like, “What 8 pounds? He can’t do that.” But we’re wrestlers, this is what we do. So he’s going down weight for state, he’s never gone down this low. Anyway, it’s going to be, he cut weight earlier this year once and had to lose 2 pounds and it was like a nightmare, so we’ve got to lose 8 by tomorrow, by this time tomorrow morning. And then we have the big church Christmas party tonight. So today is a little hectic and stressful, but then tomorrow we have wrestling, and I’m so excited. We’ll be wrestling all day and it’ll be awesome. Anyway, I’ve gathered you guys here today, my lesson for you today is interesting, yesterday during the big meeting, we had a chance to share all of our numbers, go through our books, go through everything, and see where the actual revenue in our company is coming from, look at the different, you know all that kind of stuff that you get to do at your yearend stuff, kind of looking at your numbers and stuff. And it’s interesting because this year’s been awesome. So that’s great. We made more this year than I ever dreamt was possible, which is also fun. But it’s interesting because, and it’s funny because the first decade of my business I was in the information business, right. I sold information products, information things. I also on the side sold supplements and some little software and things like that, but the majority of what I sold was always information because I like selling how-to stuff, it’s fun. So that was kind of the, you know, my business. But it’s interesting, selling information, as awesome as it is, there’s always kind of this cap. The biggest companies, I look at someone like Tony Robbins, and I don’t know his revenues on the Tony Robbins brand, but he’s probably the biggest info person, maybe Dave Ramsey, he’s got a big info business. I don’t kno