After tons of questions about the difference between a 2 million dollar and a 40 million dollar a year company, now I’m going to show you behind the scenes. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Also check out marketingsecrets.com/2ccl ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today's episode I want to talk about obsessing over your average cart value. All right. So I've been having so much fun in business recently. A lot of good things are happening. Things I can't tell you about yet. Things that at funnel hacking live will become apparent. And by January 1st of next year, it will become, you guys will see the future. I've been there. It's amazing and I'm coming back and I'm going to show it to you guys. But anyway, I can't tell you all the details. But I can tell you the things I am obsessing about right now because they're exciting. And one of the questions that I got a lot, there's an episode I did five or six episodes ago where I talked about the difference between a $2 million a year company and a $40 million company. And I just talked about there's two businesses I know of that sell basically the same product. One's doing 2 million bucks a year and one's doing 40. And I talked about just thinking strategically different, but I didn't, excuse me, I didn't give all the details behind it for a couple of reasons. Number one is I'm trying to acquire the $40 million a year company and I'm under all sorts of NDAs and stuff. So I can't talk about it, but after the acquisition is done, I guarantee you I'll be like... Anyway, you know I'm not good at keeping secrets. I'm the worst. This web podcast is called Marketing Secrets. My books are all called... Whatever secrets I got I just give you all the secrets. Somebody asked me, "Russell, can you keep a secret?" I'm like, "No." I've got no ability to keep secrets. I'm just going to write a book about it or do a podcast. Anyway. So don't tell me your secrets, but I'm sure that I will share with you guys more as I'm able to. But anyway, this I can share though, is as I'm watching again, the difference between $2 million offer and a $40 million a year offer is obsession with one thing. Can you guess what it is? I told you the intro. So now you know, it's obsession with your average cart value, the ACV. So what's the average cart value? That is how much money on average a customer gives you when they come into your funnel. Right? So a good example, this is my books, right? So someone buys a book and they may pay $9.95 shipping handling for the hard cover .Com Secrets book, right? So they buy that. But it doesn't mean my average cart value is 10 bucks because from there they can, there's the order form bump and then upsell one, upsell two, there's all, there's the whole process we take people through, right? So as they go through this process, the average person, so for everyone who buys the book let's say we sell a thousand books and some people buy upsell one some buy upsell one and two, everyone's buying different things, but if you do the average of all of them, it means on average how much you make for every book buyer. So a good example is when we first launched the Traffic Secrets book, I remember the average cart value was $70. So for everyone who bought a book, we averaged $70 in collected revenue during the immediate funnel, the point of sale funnel, right? It's not talking about over the next 30 days, 60 days, 90 days. Because there's lifetime value customer there's always other metrics we look at, but for average cart value is how much money they make immediately, point of sale, while they're hanging out with you. Right? And so that's the number. Now we launched the book Funnel, obviously when you first launch it, it's like your most excited audience, right? Like all you guys were probably like, "I'm going to buy Russell's book." And you're like, "I