Over the last 30 days we completely shifted our target market, our ideal customer, and how we communicate with our audience and the results have been amazing… ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing in your Car podcast. I hope you guys are having a great day today. I am fired up. It’s the last day of spring break so I’ve been home with the kids. We were juicing, having some fun. Then I’m going to finally head into the office and get some work done. I want to talk about something that makes me mad that I’m excited about this because I always make fun of this. You know everyone that’s into the whole law of attraction thing, attract, put out what you want and it will attract things to you? I remember when the Secret first came out. We all watched it, a bunch of my friends and I. There’s parts of it, obviously putting out what you want and attracting stuff back or whatever but I’ve had an experience this last week that’s been really interesting. I’ve been talking about this a lot. Those of you guys who have been listening know what I’ve been doing but we’ve been really trying to shift our business away from business opportunity seekers and more towards traditional, not traditional but more towards established business. I’ve spent the last probably eight or nine years focusing on helping people get started in business which has been fun. It’s been fulfilling. You see people who go from nothing to something. It’s exciting but it’s so much easier to take somebody from good to great than it is from nothing to something. Kind of my big conscious decision over the last year or so has been we want to start working more with traditional business owners. Traditional is not the right word but established businesses, people that are already making money. That’s more appealing to me. We can do a lot more cool stuff, all this advanced stuff that we’re doing now. We can add those things to a business and see insane results. If they have a funnel that kind of converts, we tweak it a little bit, boom, we can take it from a one percent to a four or five percent conversion rate. Then we can come in and say, “Hey, now that you’re at this conversion rate, now we can spend some more money on media,” and introduce some media buyers through channels. We can take a company from $30,000 or $40,000 a month to a million dollars a month very quickly just by identifying those pieces, changing them, tweaking them, and scaling the traffic. I’ve seen in our business with our new Neurocell offer, we went from the last three months, it’s tripled every single time. In fact, this month, one third of our income came from Neurocell which is exciting. It fires me up. My goal is to have at least half of our income not coming from coaching and internet marketing this year. We’ll be there by next month which is exciting and fun. I’m really enjoying it. Our big goal was to start attracting the right kind of businesses, the businesses we want to work with, and not stop focusing on the beginners but not doing coaching with beginners, saying, “Hey, here’s products that will help you but until you’re at a certain level, we can’t work with you.” To do that, we had a couple of strategies. One was to dramatically raise our prices. We used to sell a $5000 coaching package and traditionally to beginners, which is a lot of money for a beginner but that’s what it was. What I did is I stopped selling it at $5000. We made our lowest package $8000, and then we made a $15,000 and a $25,000. I told our guys, “All I want to do is sell $25,000 packages. That’s the goal. That’s who we want to work with. People who can write a check for $25,000 are the kind of people that can spend money on traffic and do other stuff. We can really scale their business quickly. That’s who we want to work with.” I think at first they were really scared to sell higher ticket things but as soon as we got one person at $25,000, boom, the next week, we got three more. All o