One of our highest performing funnels to date, find out what we did and why. Today’s episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode: The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again. How this concept got going and what steps and people were behind the process. And how you can get involved in Russell’s 30 Day challenge. So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast, it’s late night, you can probably hear my crickets, and I got something really cool to share with you. Hey everyone, it’s Sunday night and I’m taking the garbage out to the curb. I actually already took the garbage out earlier, I’m just taking out an extra bag. That’s why you aren’t hearing me wheel the huge garbage cans for like half a mile to get there. But I was walking out and I just haven’t put out a podcast in a while and I got a lot of cool stuff I want to share. So many fun things happening, so many amazing things happening. So I thought I would just jump in here really quick before my battery dies and share some of the cool things. Some of you probably saw we launched a new project this month, or this week. I think right now we’re on a schedule, I think we’re going to roll out a new front end offer every 30 days, excuse me, every 90 days. So once a quarter, a really cool front end offer just because it’s fun and it’s exciting and it keeps our team sharp, keeps us all excited, keeps us actually doing this game. I see so many companies who we compete with who, I shouldn’t name names, but landing page companies with really confusing software. People who they go out there and they used to do the thing, then they create a tool to make that thing easier, and then they never actually use their own tool because they just sell the tool. I think that’s what’s unique about what we do at Clickfunnels, we actually drink our own Kool aid. I’m still making offers, I’m still writing books, I’m still doing funnels, I’m still doing high ticket funnels. We’re still doing it, we’re innovating, we’re creating, we’re always pushing the envelopes, where what other companies are doing that? I don’t know any that are doing that. So about once a quarter we’re rolling out a new frontend with a bunch of different hooks, different angles, different concepts, different ideas and then we’re doing a bunch of other fun things too. In fact, we’re trying this year to get done, do you remember earlier this year we were doing Project Mother Funnel? Now we’re looking on Project Value Ladder, which is the second phase of it. Then after that all next year is about once a quarter rolling out a really cool frontend to bring a new segment of the market in. But I digress, what I wanted to talk to you guys about today was the one we rolled out. So if you haven’t seen it yet go to 30days.com and funnel hack it. Sign up slowly for the process. A lot of time, effort, energy, and money went into developing this the way we did. So it’s kind of a blend of a couple of ideas and a couple different things. So I was going to share with you guys kind of behind the scenes. This is the stuff I get to geek out on with my team but nobody else gets to hear about it. So a couple of pieces, number one is back like 14-15 years ago there was this kid that came out with an ebook, he was 18 years old at the time, and it was called 30 Days to Internet Marketing Success, and in the book he’d interviewed a whole bunch of internet marketing guru’s and had them write out a day by day 30 day plan. If they were to start over from scratch, what would they do day one, day two, day three, from day one through all 30 days. An