A quick glimpse behind the scene of what’s happening here on our biggest, most crazy, funnel to date. On today’s episode Russell talks about the new Project Mother Funnel that should be rolling out in the next 30-60 days. Here are some of the awesome things you will learn about it in this episode: What Project Mother Funnel is and what it’s designed to do. How it will help decrease churn rate by weeding out the customers Russell doesn’t want. And how it will help new customers stick. So listen here to find out what you can expect when Project Mother Funnel is finally live. ---Transcript--- Hey everyone this is Russell Brunson, welcome to Marketing Secrets podcast. Excited to have you guys here today. If you have not yet rated and commented and subscribed to iTunes, please do that right away because I’m about to share with you some amazing stuff. Alright everybody, so I wanted to talk to you today about an internal project we have called project Mother Funnel. I’m really excited about it, and I think I’ve told you guys a couple little secrets about it, but today Brandon Poulin from Lady Boss Weight Loss asked me, “What is Mother Funnel? Tell me about it, I want to know.” So I started telling him and I was geeking out and I’m like, alright I’m going to do a podcast on this today because there’s some cool strategy behind it and what we’re doing. Now I want to preface this, this strategy may not be perfect for all of you guys, or at least not all of you yet, but long term it’s something that’s really, really cool. So we, as you know, launched Clickfunnels and some of you guys heard my story before. It took us five funnels before, excuse me 6, 6 funnels before it finally took off. And then when it took off it was awesome and it’s grown and it’s been nuts. It’s been literally Christmas every day since then. Well, I’m not going to lie, there was a couple of Halloween’s in there. But for the most part, Christmas every single day. But it’s been awesome and what’s interesting though is when we first launched Clickfunnels, our goal was like conversion, conversion. How do we get as many people in as possible? And that was always the thing. That’s why we had the free trial, we had high converting landing pages, and all that kind of stuff. And it’s been really, really good. I’m not talking down against any of that. But it’s interesting as we’ve grown, I remember when we were first launching Clickfunnels Todd told us, based on how many people were adding each day, he said, “As soon as we get to the point of about 60,000 subscribers, we won’t be able to grow anymore based on our churn numbers…” I don’t know the churn numbers, but let’s say 10% of people churn each month, at 60,000 members, that’s 6,000 people every month who are churning. And if you’re adding 6,000 each month and we keep churning….whatever, whatever the numbers were, at about 60,000 members, that’s where we stop growing. It just flat lines. And that didn’t make any logical sense to me, until we got to 55,000 customers and then it started getting slower, and then 56 took way longer, and 57 took way longer. We’ve been sitting at 57 for the last couple of weeks and we’re getting close to 58, but everything is slowing down to a screeching halt. I’m like, “Todd, Nostradamus Todd was right again. How does he know everything all the time?” It drives me crazy. Don’t tell him I told you that. But he seems to always be right and he was right again. So on our side I’m like, okay what do we have to do. So obviously, we’re doing a lot of things. We’re fixing, cleaning up onboarding, cleaning up the user experience, UI, some cool UI stuff coming out you guys, in the next couple of months, which is so exciting. But on my side because I don’t have any skills to do anything other than sales funnels, I’m like, “How do we do the sales funnel and change it out?” So what’s interesting is we had this thought of like, the problem is that we have conversions so high that everybody can come in and