A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well. On today’s episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it’s not converting with paid ads. Here are some of the the helpful hints you will hear in this episode: How to keep the momentum going even when paid ads aren’t working. Why people who listen to podcasts are the best buyers. And how hitting the podcast circuit made Russell change the title of Expert Secrets. So listen here to find out what kind of advice Russell has if you’re feeling frustrated by your paid ads not converting. ---Transcript--- What's up everybody? This is Russell Brunson. Welcome to the Marketing Seekers Podcast. I got a special treat for you guys today. So, I found my 2 Comma Club X group, we've got some amazing entrepreneurs. One of the people who signed up this year was Justin Guarini, who is the dude who was on the first season of American Idol. He took second place to Kelly Clarkson, and then he was in the movie Justin and Kelly... I guess it was called. Then now he's the Dr. Pepper spokesman, a bunch of other cool things. He's a super awesome guy. He jumped into our community recently and then came for Lucky Live and joined the coaching program. He just launched his very first funnel. Anyway, it's fun watching him geek out, and it's super cool. Today he posted his funnel of live, actually a couple days ago, his funnel was live. Today he posted basically his ads aren't working yet and he's not sure what to do, and a little frustrated. Super positive still, but just kind of like, “It's not working yet.” Today I just really did a quick Facebook live into 2 Comma Club X groups, specifically to him, but to everybody. I thought it was really good, and some really important things for you guys as well. I'm going to just post the Facebook live here so you guys can listen to it. It's about 20 minutes long and the whole theme of it is what do you do while you're waiting for your paid ads to work. If you've been ever stuck in that situation, hopefully this episode will help you out a lot. Thanks so much and I'll keep the theme song. When we come back, I'll go directly into that Facebook live. Thanks everybody. Hey, what's up everybody? This is Russell again. Hope you guys are doing amazing. I know this is me going live twice in six hours, but when I'm on a roll, I'm on a roll, right? No, I'm just kidding. Last night, I went live and talked to you about some of the cool things I'm planning and thinking about for 2 CCX. And then, this morning I woke up, and I was going through my feed, and I saw the post that Justin made about his funnel going live, and the ads not working yet, and him being frustrated, and his post is really good. Hopefully you guys all had a chance to read it. I started sitting here this morning as I was taking my kids to the office, and I was like, “Okay, if Justin was sitting here, and he came to my office, what would I tell him? What would be the very first thing?” I had an idea and I thought it was really cool. I want to share with you guys, so I hope you don't mind. Is it okay if I just go live real quick today? My inner circle meetings start here in 30 minutes, so thought I would just take a moment out and insure it was, because I think it would be helpful for a lot of you guys, especially in a lot of you guys who are in this coaching program. You're here, you're on a budget and you're trying to figure things out. You spend all the time and the effort, the energy, going in, creating the funnel and the offer and getting it live and then you do all the work behind that. Which takes time, especially the very first time out the gate. The very first time you go and you do all the work and the effort to create it, and so you spend the time, the energy, the effort, you get the offer done, the hook, the story of the copy, all this stuff, the funnel. You're like, "Okay, now it has to work," and you're