I would share his exact quote, but he dropped 3 F-bombs… On this special late night episode Russell talks about some cool things that happened to him today including helping Ryan at Hardcore Closer who did his first webinar and made his entire investment back. He also mentions the book he’s writing called The Three Funnels. Here are 3 other cool things to listen for in this episode: What things helped Russell have a good and exciting day. How Rich Schefren helped Russell with webinars and basically saved his business and life. And how Russell has been able to repay Rich for the things he has done. So listen below to hear why Russell had such an amazing day. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a Late Night Marketing Your Car. Hey guys and gals, and everybody else hanging out with us today, hope you’re having an amazing time. It’s been a little while since I’ve been doing podcasts and Marketing In Your Car because things have been so crazy busy. I’m stuck in traffic right now heading home, which my house is like 5 minutes from my office, but the traffic is still here so I thought we should hang out and just talk about some cool stuff. Because I really had a good day today for a couple of different reasons, and I just through it would be fun to talk about it with you guys. Hope you don’t mind. One exciting thing is Ryan over at Hardcore Closer, he joined our inner circle program a little while ago. Which as you know, is not a small investment. He paid $25,000 to get in, and he was nervous, and all these things. I kind of showed him the business model I thought he should be doing. He went and executed on it, and he’s just a doer, he ran with it and did his first webinar today. I got a Vox, and I would show it to all you guys or let you listen to it because it was really exciting, but he dropped the f-word 4 times in about 3 seconds, so I’m not going to forward it because I don’t want to hurt anyone’s ears. He basically said, “Russell, I did my first webinar.” He said, “$20,000. I made my money back in the very first effin webinar. I effin love you.” Something, something, something. It was awesome. That makes your day when some dude invests $25,000 and within in 2 weeks before the first meeting even happens, he get his money back. Now he’s got 364 days now of coaching for free, and we’re just going to keep growing it and blowing it up. I’m super proud and excited. That was fun to hear. It was awesome. That was cool. What else? What else? Oh, so I’ve been writing this new front end book. Not a book. I’m calling it a book, but it’s not. Maybe it’s a report, or a manifesto, or somewhere in between. I’m trying to relaunch our continuity program and I wanted to make a really good offering. I want something really unique and exciting, and so I’m writing this book called The Three Funnels. I think I might have mention this to you guys before, but basically in our business three funnels make about 85 to 90% of all of our income. Instead of teaching all the flashy flare, let’s talk about the fundamentals, and that’s what this book was about. Here’s the fundamentals. I didn’t go into to amazing details. It’s really exciting all the cool stuff I pulled out, like here’s our funnels, here’s our stats on every single page. Here’s what you should be looking at. Here’s this. Here’s that. Anyway from our three core funnels, which are Tripwire, Webinar, and High Ticket Funnel. I’m really proud of that, and I finished it today. It’s been this project that’s been annoying me. You know how you have the projects that in your mind there’s so much pain associated with it and you don’t want to do them? That’s how this has been. There was so much pain. I have all these other things I need to get done, but this one I had to get done because it has to be done, and then I have Brittanie, who does the all the design and publishing, she needs it, and then we got to get it printed, and then shipped all within like the next week