Things I thought about after talking to Tony Robbins today. On this episode Russell talks about finding level 10 opportunity after years of having level 10 skills but only level 2 opportunities. He discusses a recent phone call he had with Tony Robins to help him with his business. Here are some interesting things you will hear in today’s episode: Why Russell had a phone call with Tony Robins and how he was able to help him. How talking with another marketing friend made him realize he was putting level 10 skills into level 2 opportunities. And why focusing on a level 10 opportunity (Clickfunnels) has been so rewarding. So listen below to find out why having a level 10 opportunity is the key to success. ---Transcript--- Hey everyone! This is Russell Brunson and welcome to a late night… a very late night Marketing In Your Car.  Hey everyone, so I’ve actually just jumped in my car, and I’m heading to the gym to go wrestle because that’s what I want to do all day. If it were up to me, I would go back to when I was in college and just go back to wrestling. But I live in the real world, and unfortunately, it means I have to work and have a business, and all those other fun things — which I love, which it is not bad. But if it were up to me I’d be wrestling all the time, so when I get an opportunity to wrestle someone I am there. So that’s where I’m at right now, and I’ve got like a 15-20 minute ride to the workout room, so I’ll just hang out with you guys for a little bit. I hope you don’t mind. Today was a super fun day. We’ve been working on a lot of really cool projects and stuff as always. Man, I don’t know if you guys are loving ClickFunnels like I am, but I literally built out our entire seminar funnel inside of ClickFunnels. Yesterday, I built out one for our book launch. My book launch is coming up where I’m giving away my Ferrari. I built out, anyway, like three of four funnels in the last 48-hours. It’s just so exciting and so much fun — and I love it! It’s like a second, close to wrestling. Let’s just put it there. If ClickFunnels was a sport… man, it might even beat wrestling, but it’s close. It’s a close call right now. So anyway, it’s a ton of fun. And I had a really cool chance… Today, I actually had a call with Tony Robbins. Some of you guys, I’m sure, probably saw it. He recently did his big book launch for his MONEY Master the Game book. Which is an amazing book, and we promoted it and everything, and before the book launch, I saw what they were kind of doing and I messaged him. I was like, “Hey Tony, do you know there’s some things we can do to help tweak the sales process so it will do better for you?” But he just ran out of time. They were so busy with the launch and with him speaking at, you know, every T.V. station in America for a month or two that the book was rolling out. But he just didn’t have the you know, the bandwidth to be able to make the changes and adjustments he needed to, and because of that their funnel really suffered. You know, obviously, he’s not going to be able to share stats, numbers or anything, but he didn’t do as well as they had hoped. And so, I had to email them a couple days ago basically saying, “Hey, now that you kind of done with the whole whirlwind book tour thing, if you’d like, I’d love to give you some feedback on some pretty simple changes you can to your funnel to help things out.” He emailed me back and said let’s talk Tuesday at 4:30, and it was kind of fun. So I had a chance to talk to him and just talk about his funnel and his goals. One thing that I can say that was just really, really cool from my phone conversation, you know, we talk a lot in business about staying focused and having like one goal and one thing you’re working towards and being very myopic on that. And it’s been interesting — I’ve watched over my 10-year career here in this business, it’s 12 years now. Wow. Anyway, every time that I focus on one project and we start making a whole bunch of money, an