A really cool principle that I’m revisiting as I’m going into a consulting swap day. On this episode Russell talks about why he can’t relate to people with information overload. Here are some of the amazing things you will hear in today’s episode: How Brandon Poulin helped Russell see what he’s been doing all along, by saying something profound. How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else. And why it’s important to know what context you need in your content in order to avoid information overload. So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he’s doing. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to a very special episode of Marketing Secrets podcast. Hey everyone, I’m actually laying in bed right now, I’m about to go to bed and I’ve had an amazing last two days. We’ve got our entire development team out here, which is really special. We’ve never had all of thme here before. There’s probably 35-40 people here. It’s just been fun having them in the office. I had a chance to speak to them and talk about the vision of Clickfunnels and kind of behind the scenes of what happened when we first launched it and the ups and downs and all the craziness that kind of ensued during that part of the process. It’s been kind of fun. And then Todd, who is my co-founder in Clickfunnels and partner, he’s actually staying at my house. Normally he stays at a hotel but we were like, back in the day when we were first getting started he would always fly out here to Boise and stay at our house, so we thought it would be fun for him to stay here. So it’s been fun every night staying up late talking with him about the whole process and all the craziness and reflecting on the last four years. Clickfunnels had it’s four year birthday today, and it’s insane to see what has happened since it went live. From zero to 66,000 active members and all the other craziness in between. Anyway it’s been cool and we’ve got a couple more fun days with everyone here. And then tomorrow actually, Brandon and Kaelin from Lady Boss are flying in and we’re doing something really fun. It’s something I think all of you guys should be doing with other people inside your community that you find that are smart as well. So we’re basically swapping consulting days. So they’re doing a lot of cool things in their business operationally, from a traffic side and a couple of other things that I’m curious about and we’re doing a lot of cool stuff that they’re curious about. So I said, “How about we swap consulting days. So let’s do a day and I’ll consult you and you’ll do a day and you’ll consult me and we’ll just you know, not charge our normal fees and we’ll just have some fun.” He was up for it and I was up for it, so that’s what’s happening.  So Thursday and Friday is going to be fun. So Thursday, basically they’re going to be consulting me and my team, a lot into operational stuff as well as the traffic process and just things that they’re doing. And then we’ll flip the table on Friday, I’ll be consulting them and some guys on my team will be consulting people on their team. It’s just going to be really fun. As we were planning this today, trying to figure out what we’re going to talk about, what are the goals we want to accomplish while they’re here? Brandon said something that was super profound that I want to share with you guys because I think a lot of people struggle because of information overload. We’re all getting a lot of information all the time, it’s always coming at us. And a lot of times I think that we think the key is more information. But a lot of times what the problem is that information is what will strangle you and drown you. Too much information keeps you from actually getting the thing that you really desire. So that’s more so the problem than