I want to make an amendment to all my talks about finding your voice. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm getting in my car right now, so I almost want to say welcome to the Marketing in Your Car podcast, which all my OG listeners know that was the original name of this podcast. But since we are still in 2020, and the podcast is still called Marketing Secrets, welcome you guys back to the Marketing Secrets show. All right, everybody, I'm excited. You know, when you have a lot of projects you have to do and there's the ones you have to do, the ones you want to do, and for half the time you spend going and doing the ones that you want to do, but then you get to the point where you have to do the ones you have to do and you don't want to do it, but you got to do it? That's where I've been at for last week because there was this big, huge project I did not want to do, but I had to do and the time was up. It's just killing me to get it done. And finally, yesterday I got it done, which means today I get to do stuff I want to do. So, I'm in a good mood, leaving the house, heading to the office, pumped for the day and got so many fun things we be working on, which is good. I'm really excited for that. But today I want to talk to you about something interesting. Dave Woodward, who is one of my partners in crime with ClickFunnels, he is now the acting CEO of ClickFunnels and he is amazing at it. In hindsight, I should have made him the CEO of ClickFunnels five years ago, but I repented my ways and he's doing it now and doing a much better job than I ever did, which is cool, which has given me the ability to work on the stuff that I'm actually good at. Any who, he came in yesterday and he told me he had this realization, which was one of these boom ahas in my mind too that I just had to share with you because it's so good. You know I always talk about you have to go publish every day so you can find your voice, publish every day to find your voice. Dave has been doing that. Dave is probably one of the best students of everything I say he does whatever I say, which is awesome. He said, "You know, I've been publishing for years and doing Facebook lives and podcasts and dah, dah, dah, and all these things. It's like, I still don't feel like I'm in my rhythm." And he told me this fascinating conversation. He said he was hanging out with his son, Parker, and Parker has been teaching people how to start podcasts and that's been his ... his framework is teaching people how to start their own podcast and things like that. And Dave said to Parker, he's like, "Hey, I'm struggling because I keep doing this and I just don't feel like I'm getting much traction. Like I'm still trying to find my voice, trying to find my voice." Well, Parker said, and again, this is wisdom beyond his years, Parker said, "Dad, you don't need to find your voice. You need to find your framework and then your voice will come easy." It was like, boom. All of a sudden I was like, I need to go back and edit the Expert Secrets book and edit all my podcasts and everything because he's right. Publishing to publish doesn't ... It'll eventually get traction, but I didn't understand this because for me, I started with frameworks. I had these frameworks and I started publishing, So I was talking about the frameworks and that's how my companies grew. But if you don't have a framework, you're just talking, it's harder to get that traction until you have a framework. Then when you have a framework, you start talking around the framework and then that's when you start getting traction. It was just this aha that I wish I would have had a long time ago, because it would help me so much as I'm coaching and teaching people. And so, the concept is not so much keep publishing until you find your voice. It's what is your