I heard something really cool today while listening to Frank Kern’s podcast and I thought I’d share it with you. In this episode Russell talks about listening to Frank Kern’s new podcast and why he says that the information age is over. Here are some of the other things you will hear in this episode. Why Frank considers the information age to be over and why Russell thinks that is so profound. Now that the information age is over, find out what the next phase is. And see why the specialized insights you have are going to so important. So listen here to find out why Russell agrees with Frank Kern when he says that the information age is dead. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to a late night Marketing Secrets podcast. What’s up everyone, I am heading home from the office, it is 12:35 at night. This is like our second or third late night in a row. But I want to say something. If you’ve been listening, I think we’re on like episode 462 or 463 of this podcast. You probably remember many, many all nighters where we were at the office until 4 or 5 in the morning, 5 or 6 days in a row trying to launch Clickfunnels and build the empire and grow everything. We don’t do that very often anymore. But Todd and Ryan are in town, it’s the last night. Well, we pulled all nighters but they haven’t been real all nighters. We’ve been, last night, well last night we were there til 2, tonight was 12:30 so it’s pretty good. But I think in our old age, we’re getting older and we’re like, “You know what? We should go to bed. So we’re not as hard core as we used to be, which is good. So for those of you guys who are hustling entrepreneurs who are at the beginning of your journey, feel free to keep doing it because I did it for a long time. But I think maybe I’m maturing. I don’t know. I told my kids that I will never mature, and that I’m not like the other boring adults. So I don’t want to completely mature, but it is kind of nice to go to bed by 1. Anyway, take that for what it’s worth, I have no idea. I want to share something cool with you guys today, that I learned from Mr. Frank Kern. Frank is still one of my favorite people to study from, and he’s got a new podcast that came out called, Your Next Million Dollars, so if you are looking for a new cool podcast, Frank is the man. And in the last one I was listening to, it was really cool. Someone was interviewing him, I can’t remember who exactly. I don’t know if I caught who was interviewing him, but in the interview he asked something about information. He said, “Is information dead? Is it still the information age? Are people still buying information products?” things like that. And Frank as he usually does, said something brilliant and I was like, dang. It was awesome. He said, he feels like information is dead. There’s so much information out there. It was the information age for the last however many years. He said, the problem is not people can’t find information. Instead information is everywhere. There’s so much information. The Future is not information, like, ‘here’s a 20 module course, I’m going to teach you everything about blah’. The future is insights. Like what are your insights? Like ‘Hey, this is the tweak I found, the insight that you missed. We’re shifting from information age to insight age. The people that are getting paid the most money are not necessarily the ones who give information, because information is free, it’s the ones that have the insights. The ones who are able to come in and be like, ‘Here’s the thing you need to shift. Here’s the tweak.’ Which is why coaching consulting does well. It’s why I think a lot of times the stuff that we’re doing, Clickfunnels, we were talking about this the other day. If you look at the marketplace, pre-clickfunnel, before everything, there were a lot of people all out there, and there’s still people selling…..I’m sorry, I shouldn’t say….There used to be a lot of people that, I don’t know, peop