Some of my biggest insights after spending a day at Dan Kennedy's house. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I want to tell you guys about my experience with Dan Kennedy. I hired him for a private consult day, and I want to tell you behind the scenes. What happened, what was cool, what was... Anyway, just all the things. So that's the goal of this episode. All right, everybody. As I told you guys in the intro, I had a chance this week to fly out and hang out with Dan Kennedy, which was really, really cool. And I want to tell you guys a story, because there's a couple things behind it. I remember back when I first got into this business, people were always talking about how Dan released private consult days, it was $18,800. That was the price then. And I remember thinking, "I can't believe someone's paying him $18,000 to go to his house, to talk to him for a day." It didn't make any sense to me at the time, right? And I always thought, "Someday, when I'm rich, I'm going to do that." And for some reason I never did. It's interesting. For years, probably a decade or so, I always thought about that, "Oh, it'd be so cool to go to Dan's house and ask him my questions." I always wanted to, but again, I just never did it. And I still remember to this day when I was in my penthouse writing the Traffic Secrets book, when I got a call from one of my friends telling me that Dan was about to pass away. And some of you guys know the story, a couple years ago he almost died, and then he didn't. But I remember one of the feelings I had when I got that call. It was like, "Oh, I'll never be able to do that." I had a shot, I could have done it, and I never did it. I was just kind of just bummed out I never did it. And then fast forward, he didn't die. Fast forward a couple years later, we ended up buying this company. In my contract, I was like, again, all things I want to do. I want to co-author a book with you. I want to blah, blah, blah. And one of the big ones was I want to come in and do a consult day, every single year just to like... and so that's part of my contract now. So once a year I get to go out to his house and hang out for a day. And so that was kind of the backstory. So you've been planning it and talking about it and finally, it happened. And it's funny because I'm not the best scheduler or planner. It's not my strong suit. Anyway, we were kind of planning it all and I was going to fly out there and everything was happening. And then I realized that the weekend I was supposed to go out there... Actually let me step back. So Dan messaged me ahead of time and said, "Hey, if you want," he's like, I was supposed to be there on a Monday. He was like, "If you want, Sunday's open, you come out Sunday. And if you want to buy two consult days, you can do that." And I was like, "Oh my gosh, that'd be amazing." So I said yes, and we bought it. And then those of you who know, I'm Mormon and in the Mormon church, we have a thing called general conference. Happens twice a year, and it's basically a church on TV all day, Saturday and Sunday. And for us, it's the coolest thing. We get to spend time with our family and our kids. And we watch it together and we eat donuts and it's this special moment. And I didn't realize that until I told my wife. I'm like, "Kim, I'm going to be flying out to Dan's house on Friday," or excuse me, on Saturday. I'll be there all day Sunday and Monday working with him." And then she was like, "You realize this is general conference that weekend." I'm like, "Oh no, I can't. I can't miss that." And so anyway, I ended up sending Dan usher on my team to go fly out. And in Sunday, he went and filmed with Dan for a whole day. Just like capturing stuff that we can use for promotional videos and Dan tell