In a rare Russell rant, find out what made him upset today, and how you can protect yourself from annoying customers. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Today, I want to welcome you to the marketing secrets rant. That's right today, we are going on a rant. All right. I don't rant often. I'm a pretty positive guy, but I'm not going to lie. I am slightly annoyed this morning and it's because people. Like I kill myself to try to serve people. I try my best. I make ears of offers. I stay up all night. I work hard. I create good things. I spend millions of dollars acquiring companies, so I can give it to people in a simplified format and change their lives. And I risk insane amounts to try to give people my entire everything for almost nothing. Like it is ridiculous when you look at it. Just like, and, and this is coming in the middle of us launching the whole Dan Kennedy relaunch, the new offer, the new newsletter, all that kind of stuff. And so the context of it is, and yes I'm going to make money in the long term, because if you look at my dis profile, my value and number one value is ROI. So if I can't see the ROI of something, I don't do it. So yes, there's a huge, positive ROI. And I get it. I'm going to make a bunch of money, the deal when all said and done. But I want people to understand like the investment up front for me to be able to give people access to information. Right? First off, I had to buy Dan Kennedy's company for multiple, multiple, multiple millions of dollars front. So there's that. Then I had to go through all this stuff, and then negotiating and working, and then writing the newsletter, writing the offer and creating this offer, and hiring copywriters and designers and like the upfront cost in me being able to give people access to the most incredible free gift ever is insane. Like, yeah, multiple, multiple, multiple millions of dollars, plus time effort, stress, headache, to be able to give people this offer. Where we're literally giving people $20,000 of bonuses for free, when they subscribe to this newsletter, right? And so for me, it's like, man, if people realize what it's taken me to be able to give this thing to people as a gift, it'd be awesome, right? Like they'd say man Russ, I can't believe how much money you invested, so that I could have access to this really cool thing. And that's literally $97 a month after the trial, and you get a whole 30 day trial. You get a full newsletter for free and you get $20,000 in products and bonuses and all stuff, that Russ let us spend multiple millions of dollars on you to get it all for free, just for like test driving this newsletter. And I get it. It's the offer, so it's exciting. But what blows my mind is, and again, I'm speaking to the choir, I'm preaching to the choir, right? Most everyone is cool and understanding, but there's a small percentage of people who literally hate success so much that they put up all these barriers to make them not be successful. And it blows my mind, and it's all just this little mindset thing. It's like a little tweak in their brains that keep them from having success. And it's a pattern that's happening throughout their lives. And so typically I kind of like shelter myself for most of the feedback that's not positive, or that people have. Because just our community's so big now that if I looked at every complaint, every frustration of everything, like it would drown me and I would not want to produce. So I have gatekeepers in almost everywhere to make sure that I'm focusing on positive things, and they're taking care of any of the clean up stuff that we need to do. And that's true to any business. But I think right now it's because we're in this launch, it's like, I know how much I've invested, how much I'm killing myself. To hopefully a year or two, get a positive ROI on my inves