On this episode Dave interviews Caleb O'Dowd about the power that direct mail still has even in the online world we live in today. Here are some of the things they talk about: How Caleb met and started working with Gary Halbert What is the best use of direct mail these days Direct mail still has a really high open rate Whatever you would mail online, you can mail offline What type of call-to-actions Caleb is using and what’s working How direct mail can be used as a customer reactivation method How you can use mail to send gifts to your customers So listen in to hear Dave and Caleb explain why you should incorporate offline direct mail into your online business, and some of the ways how you can be very successful doing it.