A lesson that I learned from John Childers almost 20 years ago that is changing my life today. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. On today's episode, I want to talk about the reason why you need to record everything you say for the rest of your life. At least, most of the time. What's up, everybody? Okay. As you know, I am neck-deep in this process, where I am going deep into the archives of a whole bunch of things. We bought Dan Kennedy's company. I have this hard drive with everything that Dan Kennedy's ever said, every video, every audio, everything he's written. It's insane. 99% of it, no one's ever seen before. I'm finding these gems, these things. I'm pulling them out and we're republishing them. We're using them as lead magnets. We're using them as podcast episodes. We're using them as just all sorts of stuff. I'm having the time of my life. If you've been listening to my episodes lately, I'm also in this thing where I'm going and I'm buying all these old personal development books and old business books. Things that are in the public domain, which I'll probably do an episode more on what public domain is. But, basically, they are things that the copyright's expired, so I can take these things and I can republish them. Napoleon Hill, for example, I'm trying to piece together everything that he's ever said, every article he wrote. I'm finding all the old magazines, the newsletters, and all the things. I'm finding his old magazines. I'm finding all the books, courses, and times he's spoken. Just everything I can find. I'm gathering all this stuff, because I'm able to take all of these things that are in the public domain but the copyright's expired, and I can use them again, for lead magnets and for things like that. It's been interesting, because I've been going deep into these different things, all of Dan Kennedy's stuff, and then also, Napoleon Hill's and a bunch of other people I'm researching and finding. I'm finding all this stuff. It reminded me of an experience that happened to me about 20 years ago. I was at my very first internet marketing seminar ever. It was Armon Warren's big seminar. At the seminar, he had a speaker, named John Childers. John was actually one of the guys I first learned public speaking from. I don't remember everything John said that day, but I do remember one thing. He said, "Every time you talk, make sure you record it, because you can use those things for bonuses, and for lead magnets, for upsells, for all sorts of stuff." At first, I was like, "Why would I record myself? Who cares what I'm saying?" But I am very coachable. I said, "Okay. He told me to record myself, so I'm going to start doing it." I started recording all the things I do. I'd have conversations with cool people, and I would record them. In fact, back in the day, it was hard. I remember going to RadioShack and I bought this old cassette player. Then, in the cassette player, you had to hook it to your phone. It was hardwired into the thing and all these kind of things. Then, you could call someone. You'd click "record" on the thing and it would record the actual phone call. In fact, I wonder if I could find it. Mark Joyner, who was my very first mentor ever, I had a call with him and I remember recording it. He said something about, "That's a $10 million a year idea." I was like, "What?" I remember on the tape, I wrote "$10 million idea" on the front of this cassette tape. It was this call I had with Mark, way back in the day. Now, I'm wondering where in the world that could be. I want to find that. Anyway, I digress. I started recording everything. I had this thing hooked to my tape player and I'd click "record" every time I would call somebody, every time I'd do an interview. Every time I'd do everything, I