How to inspire the people you love to change without forcing them to do it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets Podcast. Today, I'm streaming to you from the Napoleon Hill room. Hey, what's up everyone? Yeah, I think I told you guys in the last episode or so how I basically bought in two or 3000 books, all in personal development. We had to move into this separate office while we're building our future library. What's cool about this is now they're in this little office with no windows or anything, and all the books are here and they're out. I've decided I'm going to start coming here every morning with the first two or three hours of the day and working inside of here, which is cool because it's given me chance to sit down and write the book, but also inside of that is to be able to like... as I'm writing the book, I have all the greatest personal development books of all time sitting here I can go look at. I can read, I can flip through little magazines. I can get inspiration from Napoleon Hill himself and a bunch of other cool things. I'm really, really enjoying this and kind of geeking out. And that's why I thought I'd do a podcast from here. Hope you don't mind because there's so many things I'm thinking about, talking about in my head that are going crazy. I had one this weekend that was... It was huge that I want to share with you guys. This is interesting because I wish you had context. I wish all you guys were in Mexico with us at the Two Comma Club X Inner Circle/Category King Mastermind meetup because we had such a good time, but I had a chance to do this one presentation, which will become chapter one of the book by the way. When you get the book someday, you'll have a chance to go through this exercise. I'm not going to walk you through the whole thing, but it's been interesting because as I've been creating this whole thing with success and like, "How do you achieve what you want?" It's fascinating to me because there's all these things, right? There's all these levers we can pull on and we can do and we can tweak. We start looking at it, there's like... Sorry, this is me jumping around, I did really interesting call with Tom Bilyeu and he took me down this path. I talked to this guy named Tal Tsfany who's the owner of the Ayn Rand Foundation, the CEO of the Ayn Rand Foundation and all these other people. All these pieces are trying to connect for me. It's just like, ah, so fascinating. So exciting. Anyway, sorry, I tell you this because one of the big things that... We talk about beliefs and rules and values and identity and there's all these different pieces that are around it, but I never knew how to glue them all together and what was first and what was second and the chicken and the egg and all these kind of things. Right? One of my big realizations that I figured out before the mastermind event in Boise or in Mexico was that it all starts with our values. For a long time, I was like, "Okay, what does that mean? What are values?" I don't even... Things that are valuable, things that I value and it wasn't until I talked to Tal, he's the CEO of the Ayn Rand Foundation. Ayn Rand is the one who wrote Atlas Shrugged and Fountainhead and all those amazing books. Anyway, so I talked to him and he told me about this exercise he does with people because Ayn Rand is big on values. That's like the leading thing she talks about. I was like, "How do you explain it? How do you understand it?" He said, "What I do is if you understand the values, values are something that aren't a conscious thing, something subconsciously is happening that makes your brain," he called it the black box inside your brain happy. Right? He's like, "Most people don't know what that is. We just are walking around in life, bumping into things,