The three essential personality types to launch any new startup. On this episode Russell talks about the three personality types you have to have for a startup company, and who each of them were with Clickfunnels. Here’s some fun stuff from today’s episode: What it means to have a hipster, a hacker, and a hustler in a company and what jobs they do. Why not having each of those things will result in it being harder to start your business. And find out why the founders in a startup are usually their own target audience. So listen here to find out if you’re a hipster, hacker, or hustler, and which piece you’re missing while trying to get your business off the ground. ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I’m still laying in bed, but I got one more thought for you that I just gotta share. Alight so, I just finished the last episode and I was about to go to bed and then Todd and I were talking about this concept and then I started Googling it and I found an image and a diagram and it’s so exciting that I gotta share it with you. Okay, so what we were talking about, back in the early days of Clickfunnels, when the whole thing started and we didn’t  have any money to afford 40 developers who were in the office today, and the 200 support people who are at home working for you and the entire team that is amazing and here to support Clickfunnels. And we were talking about, just the good old days and what happened and how we do these hack-a-thons. It was funny because we decided to go to bed at 11:30 tonight, and it was funny because we’re like, “Remember back before when we were broke and poor and hustling and had to…” We were pulling all nighters like 5, 6, 7, 8 nights in a row just to get Clickfunnels live. And some of you guys probably, if you have binge listened to this podcast you’ve heard those episode. I’m driving home at 4 in the morning, “I’m doing this episode so I won’t fall asleep and I won’t die.” That happened more than once. And if you haven’t listened to this go to marketingsecrets.com/binge and download the binge guide and go binge listen to all the episodes because I’ve been going on this journey with you guys. Anyway, so we were just reminiscing about that and we’re like, “We’ve got more money now, we should just go to bed.” But we’re like, “We miss the good old days and how fun it would be if we went on vacation and locked ourselves in closet and just built our team again.” Anyway when we were talking about that Todd said he’d read an article or saw a post or something about how there’s like three core personalities that you have to have in a start up. And it’s fascinating, because if you look at the original founders of Clickfunnels, there were three of us. Shortly thereafter we brought in a few partners and team members, and then it grew from there. But initially there were, and it’s funny as he said this, I was like, “Oh my gosh, that’s true with us.” So if you look at the three co-founders of Clickfunnels, originally. Number one, well I’ll give Todd number one. Todd’s number one, right and if you look at the archetype of his role, I’ll pull up his image, he is the hacker, or the engineer. Number two then was our second co-founder who is no longer a part of the company, but he was one of the original co-founders, his name was Dylan, and Dylan is the hipster, or the designer. And number three is you have to have the hustler, who is the entrepreneur who is out there drumming up business and selling stuff. So the three architects, the three types you need is a hacker, a hipster, and a hustler. So the hacker, the hipster, and the hustler. And we were dying laughing because we’re like, “Oh my gosh that is true.” Todd was the hacker, who hacked together software, we didn’t have a big development team. So Todd  had to do everything from database administration to coding, to frontend, to backend, all that stuff. It was just him. Then the designe