Behind the scenes of the Mastermind.com launch and how it’s going from good to great. On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode: Find out what Dean Graziosi did when the recent mastermind.com launch didn’t go as well as they had hoped. See what Russell means when he says that these guys aren’t better at launching than you, they are just better at tweaking and changing until they find what works. And find out how long it took before one of Dean’s books took off, and what he did to finally make the first thousand sales. So listen here to find out what Russell means when he says you need to be able to iterate quickly. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I am in the studio right now for day 6 of reading all of the audiobooks. So as my faithful podcast audio listeners, if you don’t download an audio copy of all these books, then all my work here for the last 6 days has been in vain. Anyway, welcome to the podcast, and I got something cool to share with you when we come back. Alright everybody, man I wish I could spend like 4 hours telling you guys all the craziness that’s happened since we last hung out, but I can’t because right now I have to get back down to finish recording the book. I have a short little break now and I just wanted to shoot a quick episode. But basically the last episode you guys got was from Arizona with Tony and Dean at the Mastermind.com launch and I had my brother rip the, my presentation at the end. And I’ve already got a lot of good feedback from you guys about that, so hopefully you enjoyed that. But what’s crazy, is after that night after we got done with Tony and Dean and Jenna, we jumped back in a plane, flew home and got home just in time to pass out for like 3 hours, and then wake up and it was Norah’s birthday, which was so awesome. We celebrated her birthday, played with her all day, got some work done, and then the next day, or that night? Sorry it was that night. That night we jumped in another plane and flew out to, where was it? LA, for Tony Robbins birthday party, which was cool. It was his 60th birthday party. And it was seriously one of the coolest things. There was basically, I think there was like 8 different concerts, Melissa Ethridge, the dude that won America’s Got Talent, and Pit Bull and Andy Grammer, who I seriously think that me and him should become best friends, he seems like the kind of guy I want to hang out with. And a bunch of other, anyway, it was amazing. And then they raised money for OUR, and raised over 18 million dollars for Operation Underground Railroad, which was crazy. Paris Hilton sat next to us, which was like, come on now, Paris Hilton, that was amazing. Anyway it was, the whole event was awesome, but then we flew back the next day. And now I’m back here in the studio. Yesterday, actually I had a fun time to work on the Traffic Secrets book funnel, which was a lot of fun. Anyway, what I wanted to share with you guys today, because so many of you guys go out there and you launch a funnel and then it doesn’t work, or it doesn’t work the way you expected and you get angry or upset, or you give up, or you walk away or whatever. And I want to tell you guys behind the scenes, because a lot of people don’t know this is happening, but I’m privy to what’s happening in everybody’s funnels all the time. But last year when we did the mastermind.com launch, it was the biggest launch in internet marketing history, which was crazy. This year, I think we had like 250,000 people registered for the webinar last year, this year we had 460,000 people, so obviously our hopes are high, it’s like, this is going to be amazing. But it’s also the fear of like, how do you get lightning to strike twice at the same time, two years in a row, after it works so good the year before