Have you ever noticed that the years get faster and faster? Here’s the secret to extend your years and extend the happiness of your life. On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode: Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it’s the opposite of what Russell believed. Find out how you can use event horizons to prolong your life and happiness. And what kind of things happened on Russell’s Puerto Rico trip and afterwards that made them event horizons in his and his kids’ lives. So listen here to find out why routine is the death of memory. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I’m doing this episode while being chauffeured by Melanie. Hey everybody, alright so I am on the way to go and read the Traffic Secrets book for the audible version for the next two days. So I’m excited and tired and Melanie volunteered to drive me to the office, or the studio today. So she’s driving me and I’ve got nothing to do except for record a podcast episode with  you guys. So I’m pretty pumped about that. Alright so today’s episode is actually something I learned while we were in Puerto Rico. As you know we went from Funnel Hacking Live, then flew home long enough just to do our laundry and then jump back in a plane and fly to Puerto Rico with the kids. And then we had all sorts of issues with the plane, showing up 8 hours late and then we landed in Atlanta and we were going to sleep at Todd’s house at night at like 3am and then the driver drove us the wrong direction for like an hour. So we didn’t get to Todd’s house until like 4:30 in the morning. And then we had to be on the plane, we were so tired. We got on the plane, we get to Puerto Rico, we’re all excited, the kids are pumped, they immediately want to go down to the ocean, of course. So within an hour of us landing in Puerto Rico, they run to the ocean, we all go swimming, and the twins both go step on sea urchins. So we had that entire night available to us for the doctor to pull sea urchins out of their feet. So that was the first exciting day. But anyway, the rest of the trip was amazing. The mastermind was awesome, the kids had fun, we saw Ricky Martin live, which was cool. We did a bunch of other things I can’t even recall any of them now because this last week, it seems like a lifetime away. Anyway it was really, really good. But I wanted to share with you guys one of the big aha’s I got. There was so many good things that came from the event. You know, masterminds are amazing anyway, especially when you have that caliber of people. I think if you look around the table, there were 5 people that had New York Times bestselling books. One guy had 10 New York Times Bestsellers to his name. A couple of people had 3 and 4, it was crazy. All the best personal development and business people were all there. One guy, Jay Shetty, had over 6 billion views on his videos. Prince Ea had over 3 billion views. It was just like all these insanely amazing people. And everyone sharing their best things, and it was really, really cool. But one of my favorite things at the very end, Craig Clemens who owns a marketing agency, not agency, a marketing company called Golden Hippo, they do in, I can’t even tell you their volume, it’s nuts. It makes Clickfunnels look like we’re little babies still. Anyway, he’s killing it. But he had a chance to do a little presentation, and what he shared blew my mind, it totally was counter-intuitive to everything I learned, and yet it was so smart. And for the last week since then, I’ve been trying to implement it. So I wanted to share with you guys, because number one it will solidify it in my head. And number two, hopef