How your message can impact more people than you ever thought possible. On this episode Russell talks about doing a live training and how many views were consumed in just 3 days, and that it equaled out to about 5 years worth of time. Here are some of the awesome things to listen for in this episode: How the math of views equals out to be 5 years. And how this type of training differs from traditional schooling, or even the teachings of Aristotle. So listen here to Russell talk about how amazing it is to be able to teach so much content in such a seemingly small amount of time. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson and I want to welcome you back to the Marketing Secrets podcast. I want to share with you something really, really cool that I heard today that I’m still sitting here kind of in shock and in awe, and I think will give you guys an aha moment. So with that said, let’s queue up the theme song and I will be right back. Alright so at the time as I’m recording this, I’m in the middle of this 7 day live launch, the funnelology launch. Hopefully a lot of you guys had a chance to watch that. We started on January 2nd, 3rd, and 4th doing 3 days of live training, and then we’re making an offer at the end for people to get the recordings from the training, and the transcripts and a whole bunch of stuff when they get their ticket to Funnel Hacking Live. So that’s kind of what’s happening, and it’s been really, really fun. But yesterday I did the very first session, it was 3 hours long, I talked my face off, it was awesome. We streamed to both Facebook and YouTube, and then when we got done we came off and we were looking at all the stats and stuff, we had, between 2 platforms about 5000 people watching, it’s like 2500 on one and 2500 on the other, plus a bunch of people on the Clickfunnels home page. Anyway, it’s kind of cool. And then what’s amazing is afterwards YouTube and Facebook shows you how much time was consumed, or how much video time. And what’s cool is, they don’t do it like, “Hey, on average..” I mean, they probably shared that stat as well, but they say of the 5000 people who watched, if you took like, this guy watched for 5 minutes, this guy watched for an hour, this guy watched for 3 hours, this guy watched for….and you put it like, stack that time together, in the 3 hours I was onstage, 1.2 years of video time was consumed. 1.2 years. Can you imagine that? 1.2 years worth of time was consumed while I was live. And then it was online for another 12 hours afterwards, which increases much, I’m guessing probably a year and a half, if not more consumed. And that was day number 1. And they were pulling this offline, day number 2 was about to start, then day number 3. So let’s just say 1 and a half years of viewing time happened yesterday, and we’ll probably get another year and a half today, and a year and a half tomorroe. So when all is said and done we’re at 4 and a half, wait, 1, 2, 3, 4, yeah, 4 and a half, almost 5 years. Let’s just say 5, we’ll round it up. 5 years of viewing time was consumed during this launch. Now I’m telling you this because it’s interesting. This is the magic of leverage. This is why we do what we do. Let’s say I wanted to be a teacher, and let’s say I wanted to have a huge impact on the world, and let’s say I go and get my teaching degree, and I go and get a job at a good university, and let’s say I start teaching kids, and I teach a class 3 days a week, and there’s 50 kids each thing, and I’m teaching an hour a day. So if you start looking at it that day, it’s like okay, let’s say there’s 50 kids, I teach an hour, so it’s 50 hours, times 3 days a week, we’re 150 hours, how long would it take for me to teach 5 years worth of content? If you hook it back to back to back? It would take me a decade or two or three. That’s how traditional education is done. That’s how most people get their messages out, that’s how most people teach and educate. And it’s like, if