Behind the scenes glimpse of what this event is and why I created it. On today’s episode Russell talks about the upcoming Unlock the Secrets event and why he has decided to make it his flagship event. Here are some of the interesting things in this episode: What a flagship event is and how it’s different than Funnel Hacking Live. What kind of event it will be, and who gets to come to it, and why it can’t just be Russell standing up and speaking for 3 days. And hear what one of the modules from the event will be like.  So listen here to find out what Russell’s new flagship event will be like, and how it’s different than events he’s done in the past. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. For you it’s probably a new day but I’m still driving to pick up Dave from the airport and I want to share with you guys behind the scenes of how I’m planning and preparing for the unlock the secrets event. Alright everybody, so I’m heading to the airport. The Tesla’s so quiet, I’ve been doing a podcast now and my sound quality has probably gone up a million times. It always makes me laugh, people are like, “Russell, what kind of microphone do you have to do your podcast on?” I’m like, “I literally have my iphone in my hand, I’ve got a pop socket behind it, I hold it in my fingers and I keep it the same distance from my mouth and I just talk.” So I’m not worried about audio quality. I just want to make sure I give you guys cool stuff. And you know, now that I’m in a Tesla the audio quality has probably gone up a little bit, so I’m pumped about that for you guys. Anyway, oh crap, I’m going to miss my freeway entrance because I’m hanging out with you guys. Alright I made it. Good thing the Tesla’s so stealthy I can swerve in and out of people. Just kidding. Anyway, so today what I want to talk to you guys about, because I get a lot of questions about this, people asking me. We have an event coming up this year, and it’s funny because I’m going to share this part of it, because this may inspire some of you guys to do something similar. If you look at, I’ve always had this problem where I hate teaching the same thing twice. That’s why when we launched Clickfunnels and I was like, “I’m going to do the same webinar live every week for the next year.” And I ended up doing it five or six times a week the first two or three months. It’s like, “If I say these words again, I’m going to kill myself. I’m bored of them.” But it obviously worked right, which is why I encourage all of you guys to do that. But I also have the same thing with events. I used to do events here in Boise and people would come into them, and I’d teach the event and it was amazing. Then the next time we’d do the event people would come and it’d be a different group of people coming in and I’d teach a whole new event. People always asked me, “Why are you teaching a new event.” I’m like, “I just hate teaching the same thing twice.” By the way, that is stupid of me. I’m just going to preface that now, that I’m wrong. Just so you’re not like, “Yeah, that’s how I feel too, Russell.” Because if you think that, you’re wrong too. We’re both wrong. Anyway, so for years I kind of thought that. And then when we finally decided to start doing events again, Funnel Hacking Live was the event. And I love Funnel Hacking Live, and you all should go to it, it’s like our…I love it. It’s fun. And it is, again, it’s an event where I have a chance every single year to create. I usually do four or five presentations I create from scratch that are brand new, stuff I never shared before. So I have this really fun ability to kind of get my need of creation and new things and all that kind of stuff. So I do that every year and I love it, and we have other speakers come in and it’s really, really cool. But anyway, about a year ago I was hanging out with Brendon Burchard and we were talking about events and stuff and he was talking about, he