An interesting question that’ll change how you get traffic into your funnels. On this episode Russell talks about what you need to do besides publishing every single day. Here are some of the things you will hear about on today’s episode: Find out why you also need to be working your way into getting more traffic. Hear some of the things that Russell is doing that has contributed to at least 1/3 of his book sales. And listen to a story to help illustrate how often you need to be doing things in order to gain traffic. So listen here to find out how you can work your way into getting more traffic, so you can serve more people. ---Transcript--- Hey what’s up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to share something that’s almost like a part two from a podcast a couple of days ago. I shared with everybody how I am doing some of my Traffic Secrets, I’m out publishing everyday, I’m out working my way on tons of platforms. And a lot of people have said, “Oh, of course. That’s you, Russell. But does it work for other people?” So that’s what I want to talk about today. Alright my friends, so there’s this weird thing, and if you don’t have it yet, you’ll find it when you start trying to teach and educate people, and it’s a frustrating thing because all the time, when you share something that you did or you’re doing or whatever, people always think that because you are you, that you are super human. Despite the fact that you are very human, despite the fact that I am very human. In fact, it’s interesting because it’s just funny to me because I’m like the most normal person of all time. And people are like, “Well, you’re Russell Brunson, so blah.” What does that even mean? I’m Russell Brunson, just means that I’ve been doing it, following the process, I believe it, I’m not skeptical. I’m not like, “I wonder if this is real?” I just do it and  I just do it, and I keep on doing it. And so you know, I think the last episode I talked about how I’m literally practicing what I preach. I said, go and work your way in. And now that my book is launched I’m working my way in, I’m doing more podcasts interviews in the last week than most people do in their entire lifetime. And it wasn’t hard. And they’re like, ‘It’s not hard because you’re Russell.” And it’s like, no, you don’t understand. You’re missing the point. So I found an example, one of my friends, his name is Eric Lofholm. And he, January of this year he posted something and it was like January 1st, and anyway I was doing a group, I was doing a presentation for my Clickfunnels Collective Group, this is our highest level coaching clients. And I was doing a big presentation, so I’m not going to share all of it, but there’s one slide I want to share because I think hopefully it’ll get the wheels in your head spinning like, “It’s not just for Russell, it’s for everybody, including me.” That’s the goal. So if you say, “This is for me, including me.” Then I’ll have done my job for this episode. So Eric Lofholm on January 2nd this year, he said, “gave speech number one of 2020, shooting for 550 speeches this year.” And I was like, that’s pretty cool. And then the next picture I showed was on January 4th, he said, “My goal this year is to do 550 speeches, so far I have been posting my year to date results. I have had 2 people reach out to me to book me, yay. No speeches today. I’m at 7 for the year so far. A few people have asked me what my definition of a speech is, here it is. A talk that reaches 2 or more people.” So his definition of a speech is a talk that reaches 2 or more people. He says, “This includes the following, guest speaker at a sales meeting, delivering a seminar, being on a podcast, delivering a webinar, delivering a keynote, or corporate training. If you want me to do a talk, let me know.” Okay, so that’s his goal. “My goal is to do 550 speeches this year.” His definition of a speech is talking 2 or more people at a time.