A scriptural lesson that applies directly to your business. On today’s episode Russell talks about dropping hints about cool things while describing other things, much like Jesus Christ while telling parables in the Bible. Here are some of the awesome things you will find in this episode: Why many people miss some of the amazing hints Russell drops while telling everyone about cool things. What it means to listen with different ears. And how Russell finally figured out how to listen to the courses he was buying differently. So listen here to find out you can get even more awesome information from Russell if you just listen a little differently. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I want to share with you guys something that is insanely cool and hopefully very applicable to you. Alright everybody, I as you know talk a lot, probably way too much. But I’m always talking right. There’s videos and podcasts and Facebook lives and Funnel Fridays and Funnel Hacker TV and Marketing Secrets podcast and on, and all these things. And it’s interesting, when I’m talking I’m always sharing things, I’m always dropping ideas and thoughts and concepts and clues and hints. I remember yesterday I shared some stuff that I think was really, really profound, but I didn’t share it in a way of like, “Okay, let me teach you a lesson.” And I was like, “This is the lesson.” I didn’t say that, I just shared something really quickly. Actually Todd and I were doing our Funnel State of the Union address that we do every Friday, kind of walking through the ups and downs, the pros the cons, all the stuff that’s happening from the development side. So people are understanding, you know, that we’ve got 50+ developers working around the clock to serve you guys. And most companies don’t tell you about that side, and I was like, I want to bring Todd, my cofounder on to share those things. So he’s sharing them and while we were talking, we were talking about different features that were coming out, and we shared this one really cool thing, which is Clickfunnels now tracks the stats of all your emails. So you look at every single email and be like, “hey, this email made 14000 dollars.” And then you can dig deeper and be like, “what funnels do those things come from.” And what we did when we started testing this, we found that the emails we sent out, this email made $3 grand, this one made $15 grand, this one made $18 grand, we see the different price for each one going out. We dug deeper and it’s like, oh wow, this email $12000 came from the thing we were selling in the email, but $3000 came from the links in the footer of my email. I was telling people, I was like, “I was so shocked that I was able to see this. Oh my gosh, not only am I making money from the email, but the links in the footer were also making me money.” And then I went on to the next thing. Most people heard that, and the only thing we heard was, “Oh cool, we can see the stats of how much money we made in our emails.” But there was this other lesson that was a second level deeper that was so much more powerful, that almost everyone who listened, didn’t hear it. So it was the second lesson. The second lesson as I was speaking was, “Oh my gosh I found out these footer, links in my footer that are like, ‘hey you like stuff from Russell, here are links to my other products and services.” And just putting this block of links to my other products and services in the footer of my email, each email is making me 3-4 thousand dollars every time I send an email out. That’s multiple millions of dollars a year, just from the footer links in my emails. I didn’t break it down and stop and tell people that was the thing. But those who are listening with their ears, they’re catching these things. So this morning as I’m getting ready, we’re about to head out and have the kids work because it’s a nice Saturday, the phrase cam