This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll even answer your questions! Then check out this Marketing Secrets episode and I’ll give you ALL THE DETAILS! ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk to you guys about something very cool and very important, and it is adding more distribution channels to protect your business from the inevitable. All right. So if you've read traffic secrets, you've heard me talk a lot about this, about the fact that traffic changes all the time. Google snaps and Facebook snap. So all the things that are happening. And so for me, I'm always looking at how do I protect my business? How do I protect my distribution channels? And so for you, my question is what are you doing? Do you have a list? Do you have multiple lists? There was a time when if you had a big fan page on Facebook, you post a video or something, you get millions of views. And now the reach died, right? Some people have email lists and they were sending emails back, 10, 15 years ago and getting 50, 60%, 60% open rate, where now you're lucky if you get 20%, right? You have your Instagram following, YouTube channel, all these things, right. And there's times when they're really good and you get a lot of traffic and things from it. And other times where it goes down and you can lose tons of the effort you put into something. And so I'm all about diversification and protecting your assets and protecting yourself. And there's new platform that just came out. I'm excited for, I've seen it for a while. I saw Gary V use it. I saw other people use it. And it's this really cool platform called Community. It's something that I fought against a little bit until this weekend. I was actually speaking at Tony Robbins' event, hanging out with the speakers afterwards and Trent Sheldon, who, if you don't know Trent, he is awesome. He's such a cool dude. And he was showing me his Community platform. I think, I don't know exact numbers, he has almost a 100,000 people that are on his texting platform. And he spends time everyday trying to respond to as many people as he can. But then every morning sends out a mass text with different quotes and things like that. And then when he has a new video come out or a new offer or whatever his new book comes out, he sends a text message out, letting people know about, "Here's my new video, go check it out and go comment", or "Here's my new thing", whatever. And what's so crazy is it's it bypasses all the traditional things, right? Bypasses email, bypasses Zuckerberg or YouTube or whatever. It bypasses everything and gets directly into people's phones. And he was showing me his stats and it's crazy. The open rate on his texts were 90 something percent, versus email, which you're lucky if you get 15 to 20%. But his click through rates like 23%, which typical email you're looking at like one to 3% click through rate. So it was crazy. And I got excited. So I started my Community..