I hope you’re watching what I’m doing and not just reading about how I’m doing it. On this episode Russell talks about how he practices what he preaches when it comes to traffic when marketing his Traffic Secrets book. Here are some of the awesome tidbits you will hear today: Find out what the three types of traffic are. Find out how Russell uses each of the types of traffic to sell more copies of his book. And find out what Russell would do if he decided to start a new business from scratch today. So listen here to find out what kinds of traffic Russell is using to sell more Traffic Secrets books. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show. I’m excited to be here with you guys today and excited to share with you guys what is happening here in quarantine, how I’m launching the book, and how I’m actually practicing what I preach. Alright everybody, so if you have been on anybody’s channel for the last 3 weeks, I am in the middle of the Traffic Secrets book launch, which has been so much fun. And if you don’t have your copy of the book yet, go to trafficsecrets.com. We already paid for the book, you just cover shipping and handling, and it is a huge, 300 plus page hardbound book, that is my life work. And it’s here, it’s available and it’s ready for you right now. We actually ship it on May 5th, but you can get the book and order the audiobook right now, its an upsell. We also have this huge box set you can order as an upsell, which gives you the brand new updated, hardbound Dotcom Secrets, and the brand new, updated, hardbound Expert Secrets, the new Traffic Secrets, as well as the Unlock the Secrets workbook, which is only available right here, right now. Anyway, I wanted to jump in today because I have been doing interviews, anywhere from 6 to 8 or 9 a day every single day, talking about the Traffic Secrets book. And I had some people who were asking me, “Russell if you’re so good at driving traffic, then why are you doing these podcast interviews, and why are you blah, blah, blah…?” you know how people are. So I want to take a break from all my interviews to tell you guys why I’m doing this. And the reason why is because I’m literally practicing what I preach. As you read the book you will find out there is more than one way to drive traffic. We don’t just rely on Facebook ads. There’s a lot of things to do. And in the book I talk about basically there are 3 types of traffic. The first type of traffic is traffic that you control. So that’s like for example, look at Facebook ads, Mark Zuckerberg owns FAcebook, he owns all the traffic on Facebook. We can go to him and say, ‘I’m going to pay you money, and I want to control where some of their traffic is going and I want you to send it to my landing page or to my webinar page, or wherever we’re sending them.” So a percentage of our ads are going to be going directly to where we’re pushing it. So that’s number one, traffic that we control. The second type of traffic is traffic that we earn. So this is where we’re going out and doing podcast interviews, doing Facebook lives, we’re doing stuff. We’re not paying for those ads, but we’re earning our way in front of an audience. And then the goal with both of those types of traffic is to convert it into traffic that you own, which is your own email list. So that’s outside the context of this podcast, but I wanted you to understand. A lot of people think traffic is just controlling ads. And it’s like, no that’s just one piece of it. The other way is ads that you earn, so you’re working your way in. And I’ve shared this a couple times on some different podcasts, but if you think about this, think about how Hollywood does it. Hollywood does this all the time, right. So for example, right now, now that we’re in quarantine and lockdown with my kids, what we’ve been doing is we’ve been watching all the Marvel movies. So we started in chronological order. So we started with Ca