One of my biggest take-aways from this month’s inner circle meetings was this… On today’s episode Russell talks about hearing Alex Charfen say something in passing at the latest Inner Circle meeting and why it was so important to make him stop and point out what he said to everybody in the meeting. Check out a few of the other things you will here in this episode: Find out what Alex said that Russell had never noticed before, but that he’s been doing all along. Hear why it’s so important to defend and advocate for your dream clients. And Find out how Russell has used social media platforms to go from 10,000 clicks an email to 250,000 customer interactions per day. So listen here to find out what Alex said that was so important, and how you can use it to connect with your audience on social media and in turn increase your customer interactions each day. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today we’re going to talk about one of the most powerful strategies I have ever heard to grow your following, build your herd, and actually change the lives of the people you are serving. Hey everyone, I am actually in my inner circle room right now, walking around in circles and I’m reminiscing on the last couple of weeks. I had all my 100 entrepreneurs in the inner circle come out and spend time with me and what’s cool about it is, everyone has a chance to come up on our little stage here and talk about their business and things that are working and they have a chance to ask questions. And it’s my favorite way to learn. I think it’s better than any product, any book, any course, any anything, and it’s how I learn the best. So I sit here in this room with these amazing entrepreneurs and learn and get ideas from them. In our last set of meetings I got something that was so good and I wanted to share it with you. A lot of you guys know Alex Charfen, he spoke at Funnel Hacking Live twice, he’s one of the coaches in our Two Comma Club X coaching program. I had a chance to start working with Alex last summer. He was moving into this new business where he was trying to become who he is right now and I invited him to a mastermind group we were doing in Las Vegas at Pirates Cove. If you watch on Funnel Hacker TV online, you probably saw the three or four episodes at Pirates Cove last year, which were really fun. Anyway he was kind of struggling, so I gave him some ideas and pointed him in the right direction. I told him to launch a podcast, do a webinar, and I’ve watched as his business has blown up over the last little bit, which has been really fun. And then also, it’s been fun watching him serve so many people. I think my super power is getting people from wherever they’re at, getting them to a million dollars in a record amount of time. I don’t think there’s anybody on planet earth who has created more first generation self made millionaires than us here at Clickfunnels. I would be shocked if anyone else has done that, and if so, we will pass them very, very soon because we are pumping out millionaires every single day, which is really fun. Alex’s super power is helping them build teams and scale, which is cool. So he’s been helping a lot of people in our inner circle and just within our community and now inside the Two Comma Club X coaching program he’s teaching that division of it, which is how to build a team and scale and grow and all that kind of stuff. Anyway, it’s exciting. Well, we’re sitting here and we’re talking and sharing some stuff, he said something that was, I stopped, I had everyone stop. I’m like, “Did you guys just hear what he said?” Because he kind of said it in passing and then left. He said that what you need to do as a publisher, someone who’s out there talking and building content and stuff like that, is you have to defend and advocate for your avatar, your prospect, your customer, your people. Defend and advocate. And when he said that he kind of went