Why Dave Decided to talk to Alex: Alex Charfen is co-founder and CEO of CHARFEN, a training, education and membership organization for entrepreneurs and small businesses. Alex has dedicated his life to answering the question, How do you make business grow? which evolved into a larger calling to understand How do you help people grow? Listen to Alex and Dave talk about Alex’s Billionaire Code and the 4 Rs of organizations to figure out exactly where you business currently stands and how to excel to the next level.  Tips and Tricks for You and Your Business: Why you can’t sell your way out (3:00) The Billionaire Code (9:00) The 1,3,7,1 Levels (14:00) Time Inventory (22:00) The 4 R’s (24:00) Quotable Moments: "When you make that transition from me to we, you have to change who you are as an entrepreneur." "There is a difference between having a product and having a business." "Your success is the sum of what you focus on." "Your business is broken and if things go well, it always will be." Other Tidbits: No business is perfect,  you want a system and team that is adaptable. Embrass issues in your business and that’s how you grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back. Speaker 2:     00:18       You guys. I seriously. I'm so excited for you guys to hear this podcast. This is a guy I have the hardest time getting. I see them all the time. We talk all the time, but to actually get enough time to have a focus for a podcast is next to impossible because he's literally building million and billion dollar brands. And with that I want to introduce and welcome back to the show Mr Alex Charfen. Alex, welcome. Thanks Dave. Great to be here with Humana. For those of you guys who don't know, Alex, it is. You're the honesty. I, I haven't. Rustled hasn't even been on more than once. So it actually, you're my first third time one. Actually, this is really cool and honestly I, for those of you guys don't know Alex, first of all, I'd recommend you go listen to the momentum podcast. I actually, the first time I met Alex was at genius network and I was so mad because he was giving out a limited supply of 500, literally numbered 500 of his entrepreneurial personality type books and it gave one to Russel and I'm like, dude, I am never going to get that. Speaker 2:     01:17       Russell doesn't give out his books, so that was like a gone deal and unfortunately been able to get a copy, but this is a guy who is literally helped thousands of entrepreneurs and a ton of my personal dear friends get over some of the struggles they have is as an entrepreneur to actually build a business and I think the key here is helping people really understand what it means to really build a business instead of just having a product. Now I know I've been to a ton of talking, but one of the things we're going to dive right into it, I am so excited about and that is this whole concept of why, in fact, first of all, before we dive in, anything else you want to say about how amazing you are, Alex? No, Dave, I just, Speaker 3:     01:51       I really appreciate you having me back on. You and I always have a lot of fun and I love the clickfunnels audience. It's like it's my favorite podcast audience if besides my own, and it's absolutely my favorite live audience, so I can't wait to speak in funnel hacking live this year. Speaker 2:     02:06       I am so excited about tickets. You should buy tickets. Seriously. If you haven't bought a ticket, go to funnel hacking live right now and go buy your ticket. You should be there because if you're not, you're going to Miss Alex and this is. This is your th