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166-Why I Host a Daily Podcast and Why You Should Model Me (But Not Necessarily Copy Me)

166-Why I Host a Daily Podcast and Why You Should Model Me (But Not Necessarily Copy Me)

FromRadical Personal Finance


166-Why I Host a Daily Podcast and Why You Should Model Me (But Not Necessarily Copy Me)

FromRadical Personal Finance

ratings:
Length:
97 minutes
Released:
Mar 13, 2015
Format:
Podcast episode

Description

I'd like to share with you a look behind-the-scenes of the business of Radical Personal Finance. I want you to know why I host a daily (or at least almost-daily) podcast and why I've stuck with that, even with many people suggesting less frequency.
To be clear: I don't think you should copy what I'm doing. But perhaps if you understand why I'm doing what I'm doing you may be able to apply it to your own endeavors.
I'm creating this show for a few reasons:

Some listeners are concerned about my pace and my ability to sustain it.
It will be helpful for you no matter what business you're in as you can understand my thinking process as I create a new business.
It will be especially helpful for you if you're a podcaster. I think a lot of the advice that's being given in the podcast world is bad...people say "do this" without illustrating the principles behind it. I will share with you what I'm doing and also why I'm doing it.

This show is going to sound very me-focused. It's intended to be helpful for you but I'm sharing all of my personal, selfish motivations to demonstrate my way of thinking. 
My reasons:

Fundamentally, I host my show daily because I believe the format is best for my audience. That's it. I want to be a source of daily encouragement, inspiration, and education in your life. I remember how important having a source of daily encouragement was to me in the past when I was working my way out of debt in college.
I'm scratching my own itch. I'm creating the show I wish were there for me when I was 15 years old. I have nothing else to go on. I want one show that has unique content that makes me think. I don't want to wander around downloading from 11 different podcast feeds to scratch my itch. It's more convenient to have one but for that one to have varied content.
I needed and still need to build the skills of a broadcaster. By doing a daily show instead of a weekly show, I have 400% more experience than I would have otherwise. That experience compounds over time. I believe it's wise to learn and then really learn by doing. I have a tremendous competitive advantage because of how hard I work at it and I have learned and improved tremendously. I have the long-term view: I'm focused on 2015 but I'm even more heavily focused on 2017. Or 2018 when the potential audience size increases massively. I need to be ready for that.
I'm doing what I believe I'm best at. I don't feel that I'm the most creative writer. But I'm a good speaker. So, I'm focusing on my strengths. Producing lots of verbal content actually comes more easily to me than to many people.

I have years of pent-up frustration to express.
I have years of financial ideas that have never been publicized.
I'm a verbal learner so the best way for me to learn is to teach.


There is more competition in the podcast space than ever. I want to push my competitors aside in terms of audience focus. I want people to find my show, fall in love with it, and stop searching for new content. Their other feeds will run out of content. Mine won't.
I'm modeling the success of radio and TV. Most well-known radio programs are 5 days per week. Why? Because of the normal flow and routine of our work week. Many people listen to things while they work and the 5-day work-week is common. People are used to the regular flow of content streaming in on their radio, their TV, etc. Now, there's a transition to on-demand. When you find something you like...you zero in and consume the archives.
But, I pay careful attention to the differences between podcasting and radio. Radio is not cumulative. Radio is a "dip your toe in the water" kind of format. You'll notice that radio is always either current events or Q&A. That's great for tuning in and tuning out. Podcasts are different. I'm focusing on taking the good from radio and adjusting it for a podcast-listening audience. Some listeners listen every day almost as soon as the show comes out. Many listeners go back and listen to the archives. I tr
Released:
Mar 13, 2015
Format:
Podcast episode

Titles in the series (100)

Joshua J Sheats, MSFS, CLU, ChFC, CASL, CAP, RHU, REBC is a financial planner who teaches people how to live a rich life now while building a plan for financial freedom in 10 years or less. He mixes creative approaches to lifestyle design, deep-dive financial planning techniques, and hard-core business strategy to equip you with the knowledge and inspiration you need to build financial independence.