Why Dave Decided to talk to Steve Olsher: Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.  Steve discusses the $1,000 Funnel; available on itunes and which has been a very solid income and lead generating tool that people can utilize in maximizing profits, all while exposing yourself to others. A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do. Tips and Tricks for You and Your Business: What Is Your What? (4:00) Podcast: Hosting and Collaborating Benefits (8:20) The Thousand Dollar Funnel: (14:15) Revenue Generating and Lead Building: (23:00) Quotable Moments: "If you can go out and discover what your what is, you are going to make this world a better place." "Visibility is the life flow of your business, no matter how you slice it. If you are not visible, you won’t be in business in short order." "If you lack visibility, you lack awareness. If you lack awareness, you lack leads. If you lack leads, you lack conversations. If you lack conversations, you lack sales." "The hardest thing to do is get someone to spend dollar one with you, it’s that big of a deal." Other Tidbits: Steve explains his philosophy behind discovering the one amazing thing you were born to do. Understanding your innate gift, unearthing it, and pursuing it. He elaborates on how we all are naturally wired to excel in life by following our true core passion, innately bestowed to us. His passion in life is helping people discover this gem! Steve also talks about how to generate income and build leads at the same time; putting yourself out there in the community and building relationships are fundamental keys to success. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:       00:18         radio. I'm your host, Dave Woodward. You guys, this is going to be a fun, fun episode. Od. You better actually get a pad of paper out if you're driving, you'd take some mental notes, but bottom line is I'm to a guy who's just been crushing it online since like 1993 probably for most of you guys were listening, were even born Steve Ulcer. Steve, I just love having you on this show. Welcome. Speaker 3:       00:40         Yeah, man. Thanks. Thanks for having me back. I'm actually been on before, but it's great to be back. Speaker 2:       00:44         Yeah, you're back. I tell you, it's awesome. You're a vet, so I want to kind of. If you guys don't know Steve, this guy again and we were just kinda talking about some of the stuff he's been doing. He literally started in 1993 with liquor.com and started that. He's built a huge business, still plays around in that he's also a New York Times bestseller. We actually had russell actually spoke on his internet prophets live show, Gosh, probably put 2015. We were barely getting to kicking this thing off. Clickfunnels funnels was embryonic at the time, were like a, this thing works. Speaker 3:       01:18         That was interesting too because, uh, there were some folks that have that have really blown up since that event. I mean, we've done Internet prophets live. I haven't done one now for a few y