from concert promoter to connoisseur and advisor. Matthew Mabel founded Surrender in 1991. As president and organizational development team leader, Matthew combines his experience as a former business owner, operator and corporate treasurer with over two decades of consulting. He is a frequent contributor to trade publications including Nation’s Restaurant News, Restaurant Development + Design and Restaurant Startup and Growth. He is also a sought-after speaker for industry gatherings on topics of business growth, development and operations. Show notes… Favorite Success Quote or Mantra. "Balance and surrender." In this episode with Matthew Mabel, we discuss:  How having a natural talent for pulling teams togethers has served Mabel. How culture is going to be the most crucial piece to your success in the next 20 years.  The power of being hot and happening.  How every dining decision is a self reflection.  Being mindful of the music you're playing in your restaurant.  The four elements to success being capability, opportunity, strategy, and an atmosphere of trust.  Discovering your capabilities and surrounding yourself with those who are capable where you're not.  Advice on partnerships.  Why you need a strategy to grow. How growing a company with a high level of trust start with you becoming a person with high level of trust. Getting clarity on your brand and communicating your brand well. What you have that clarity on your brand and culture, INCULCATE it every day. Why you culture will determine your success in the future.  Using certain language to to live your culture every day.    Today's Sponsor Soundtrackyourbrand.comSoundtrack Business lets you play 250 music channels guaranteed to fit any type of business. An easy-to-use dashboard lets you find great music, control all your locations and schedule your sound. RU500.net Go to RU500.net to act on a special offer for all Restaurant Unstoppable listeners. Nick Fosberg. is guaranteeing $500 in new sales for every $100 you spend on advertising. For Every $100 You Invest In Advertising, Nick Will Guarantee You A Minimum Of $500 Back In NEW Sales, Or Your Money Back Guaranteed! Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Clarity. What is your biggest weakness? Lack of tactical ability. What's one question you ask or thing you look for during an interview? Whats the vision of where you're going?? What's a current challenge? How are you dealing with it? Making sure everyone knows two things: Going forward its all about culture and uniqueness It's a landlords market. Share one code of conduct or behavior you teach your team. Every Restaurateur has the right to succeed, but every restaurant doesn't.  What is one uncommon standard of service you teach your staff? Don' t assume the restaurant industry is going to be hard because it's suppose to be. What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM  The Power of Now Lessons in Service from Charlie Trotter.  Share an online resource or tool. All in one tools  Surrender.biz What's one piece of technology you've adopted in your restaurant and how has it influence operations? Private dining and event management software: TripleSeat, Gather On Screen Ordering.  Revel If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Be as good to yourself as you are to your guest no barriors everything you do is frelect Contact Info Surrender @Surrender.inc Thanks for Listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social medi