Travis Talbot is the Principal + Lead Strategist at Hospitality Arts Group. Travis got started in the industry at the age of 9 working for his mother on a farm in Canada. Travis has worked in so many areas of the industry, from night clubs to restaurants, from concert venues to food trucks. He experienced ownership for the first time when he opened Crush Champagne Lounge in Vancouver in 2003, and again with Snatch Rock n' Roll Lounge in Calgary. Today he serves as Principal + Lead Strategist at Hospitality Arts Group and will soon be operating Apex Fox Coaching. Check out episode 966 with Sam Caucci as recommended in today's episode! Unstoppables! Please consider taking this survey about our listener demographics so that we can better determine how to best serve our listeners. Less than 10 simple questions. Here is the link: CLICK HERE Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favor success quote/mantra: "What's your plan?" In this episode with Travis Talbot we will discuss: The difference between a plan and intention Behavioral economics The difference between management and leadership Working with Live Nation and putting on shows Menu engineering Post-COVID menu design Ownership Today's sponsor: At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu! Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Knowledge bombs Which “it factor” habit, trait, or characteristic you believe most contributes to your success? Diligence What is your biggest weakness? Passion What's one thing you ask or look for when interviewing/growing your team? Understanding, do we understand them and do they understand us? What's a current challenge? How are you dealing with it? Marketing, getting the word out Share one code of conduct or behavior you teach your team. Kindness, just be nice What is one uncommon standard of service you teach your staff? The follow-up, after the check is dropped What's one book we must read to become a better person or restaurant owner? Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one piece of technology you've adopted within your restaurant walls and how has it influence operations? Slack What is one thing you feel restaurateurs don't do well enough or often enough? They don't have a plan If you got the news that you'd be leaving this world to