How to create true change that actually lasts… On today’s episode Russell talks about how our society has always functioned in a “Demand Relationship” and how it will never bring about real change. Here are some of the awesome things to listen for in this episode:  Find out what it means to be in a demand relationship and why it can only work that way for so long. Find out why shaming people into change doesn’t work. See why inspiring action is the way to make true change. So listen here to find out how you can inspire true change within your own community. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m excited today to be talking about marketing and persuasion and things that I think can help us in this insanely crazy time that we are living today. So with that said, let’s queue up the theme song, and when we come back we’ll talk about persuasion, demand relationship and how to actually create change. Alright everybody, so I’m sure you have been logging onto the internet over the last little bit, and you have probably seen all the things that are happening. I do not want to get into specifics, I do not want to get into politics, I do not want to get into anything because that’s outside of my calling. My calling is, I’ve been called to serve entrepreneurs and to help them, and to give them a voice and help them to be able to create the change in the things that they believe in. So I want to go give you guys a skill set today to help you, as you are trying to create change in whatever capacity you want it to be. And that’s where I’m going and that’s as far as I’m going. So it’s been interesting just in the climate, it’s just so funny how everyone’s got to kind of pick their words a little carefully now, which I don’t enjoy. But you know, obviously the climate right now is different than any other time in our history, at least my history personally. And there’s a lot of stuff happening and I see a lot of people who are trying to create change for things they believe in, which is amazing. Which is why I think we are here, we’re here, we’re called to go serve different groups of people. I think all of us have a calling, and it’s like this is something that if you felt before it tugs at you and you’re trying to go out there and you’re trying to make change, trying to make people’s lives better. And that’s why we create businesses, that’s why we do all the things we do. But it’s difficult because when we first start, at least for me, when I first started to try to do this, I didn’t have a very good skill set. I was just like, “You have to buy my stuff. What are you dumb? Just buy my stuff.” And that was kind of my level of skill set in persuasion, was that. It was just like, ‘I promise you this stuff is great. Just do it. Just listen to me. Just trust me.” And guess what happened when I tried to persuade people that way? It didn’t work very well. So I had to start learning persuasion. How do you get somebody to move? How do you get somebody to care? How do you create empathy? How do you….all these different things? And it’s taken me 15+ years or more to kind of learn these things. And I’m definitely not perfect at it. But you know, I’ve had some success in my life because of it. And I want to just, I want to give some tools for anybody, for everybody who’s listening, because there are different things that are happening, and I think that if we really want change to happen in any area of our life, we need to increase our skill set to become better. So a couple of things that I want to talk about. Number one, I am going to quote the great Stacey and Paul Martino. They are funnel hackers, Stacey spoke at Funnel Hacking Live two years ago. And if you know anything about them, they have a company called Relationship Development, and they help couples, not just couples, they help anyone in a relationship, which could be coworkers, could be boss/employee, could be whateve