What happened to me this weekend, and what you can learn from it. On this episode Russell talks about the events of the past weekend and how he handled the situation when it got tough and gives some solid advice about the best way to get through it. Here are some of the helpful things you will hear in today’s episode: Find out what Russell decided to do instead of fight back. Hear why Russell is okay, but his friends and family had a hard time with the situation. And see why in the end, Russell believes the whole thing turned into a good thing and an important conversation. So listen here to find out how Russell was able to handle the tough situation of when people attack you on social media. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, I want to welcome you back to the Marketing Secrets podcast. Today I want to talk to you about how to defuse intense social situations. Alright so this is kind of a hard podcast to make, and I’m not going to go into the details because I don’t want to, to be completely honest. It’s a hard, it’s a hard battle to win. I don’t think you can win in this battle. But this last weekend, I was trying to participate, trying to be helpful, trying to do what I thought would be best in the situation, and I’ll leave it at that. Obviously it’s been a crazy, it’s been a last crazy 3 months or so since this Coronavirus hit. The last week of escalation has been even harder I think. Anyway, I was trying to do my best on social to help and be helpful, and what I thought was the right path, looking back now I understand why it wasn’t. But I didn’t understand it at the time, but I was doing my best. So again, I think we should all give people some grace as they’re trying to figure these things out and trying to do their best. But anyway, I’ll step back because what I wanted to talk to you guys about is more what happened as far as how I kind of dealt with the negativity of the social media part. Because that’s what I think a lot of people in our world are trying to teach, ‘You need to be publishing every single day and putting things out there.” it can be hard when you do and people beat you up and they beat you up bad. I got beat up pretty bad this weekend. I’m not going to lie, it was emotional for me, for my family, for people I know, it was tough. I think it could have gone a couple of ways. It could have gone a lot worse. I think there were some things I did that were good, some things I did that were bad, so I wanted to kind of comment on them, because hopefully it will help you guys as you’re trying to figure this out. As people who are trying to publish and trying to influence, trying to help, and trying to serve, you’re always in the limelight. And I’m kind of lucky because I’ve been doing this now for 18 years. So my skin has gotten thick. I have taken a lot of beatings in the years, which is why some people are like, “Why are not more social about this, or less social.” And different things like that, just because I’ve had a chance to get beat up a little bit. So for me, as tough as this weekend was, it was bearable for me. It was like, “Well okay, that was not pleasant, but it was okay.” But I know a lot of people around me, my wife and her family and people who go to church with me, who are like, the first time ever seeing a debate happening on my fan page, and people who are angry at me and yelling at me, and all this craziness, it was just like, ‘Oh.” I had people in my ward, a ward here for our church is like our congregation, who are writing letters and putting them in my mailbox and making sure I was okay. You know, it’s funny because they don’t, for most of them this is the first time they’ve witnessed a social fight. And again, it’s been really tough for a lot of them. Not fight, but social discussion, a heated discussion. You know, obviously with me running as many ads as we do, I see this stuff every single day in my comments. Those of you who have run paid ads you kno