Boom! What's going on everyone. This is Steve Larsen and this is Sales Funnel Radio. And today you're going to hear my interview with the one and only, Mr. Russell Brunson.   Now, I've been wanting to get him on the podcast for quite some time, but I wanted to do it when I could actually promote something that he was interested in as well.   Russell is the guy that originally started teaching me offer creation, and I wanted to make sure that there was as an offer for him, but also for you guys.   What you're going to hear in this episode is behind the scenes of why he's come up with his latest book.   A lot of you probably don't even know that he has a new book?   It's not Traffic Secrets, it's not Expert Secrets, it's not Dot Com Secrets, it's another book.   It's literally 550 pages, and he had 30 gurus come in and contribute to this book.   You guys are going to hear why he set it up, where he got the inspiration from  for it. Why he rehashed the idea, and why he's gonna actually produce it for everyone now. This is really awesome.   This is obviously my favorite interview I've ever done for obvious reasons. He is my friend. He is my mentor. I look up to him like crazy, and love hanging out with him. Anyway, I am very honored, very thrilled.   Russell and I are just going to shoot the breeze for little while, and then we’re gonna dive deep into some reasons why people are NOT successful as funnel builders. We see these reasons all the time, and luckily we talk about them a lot in this episode.   You guys are going to learn from the CEO of ClickFunnels himself about what makes a funnel builder successful, and what makes them destined to not be.   Anyways, I hope you guys enjoy this. Let's cut to the intro and we'll get straight on to the interview.   Guys, thanks so much and if you enjoy this, please go thank Russell.   THE RUSSELL BRUNSON INTERVIEW:   Stephen Larsen:     What's up, guys? Hey, I am excited. You guys obviously see the video right here, and you see who I have on. I'm very, very excited about it, though.   I am, uh ... Frankly, I've had a hard time coming up with words to describe how I feel about this interview. I've been wanting to do this for a very, very long time, and, um, obviously ... It's Russell Brunson. He's the man. He's the CEO of Click Funnels obviously.   He has gone from icon of mine, to boss, to mentor, to friend, and I'd say brother now, and, uh, love him like crazy.   (Turns to Russell) Just really thank you for taking the time to be on here. So, obviously, just welcome to the show. Thanks for being on Sales Funnel Radio.   Russell Brunson:    Yeah, man. This is an honor. I was hoping you were gonna ask me eventually. I'm like, “Gosh, this is only funnel show I've never been on!" Anyway, I'm just kidding. I'm super excited and proud of you man.   It's funny 'cause I think the event that we first met at was where I was like, "Everybody's needs to be publishing! Everyone needs to do a podcast.”   And you were like, "NO!" And then you went and did what most people don't do. You did the thing that you knew you needed to do but didn't want to do. You just did it, and now it's been like …Yeah, that's such a good lesson there for everyone.   But that was the first day we met, it was probably the day or the day after that.   Stephen Larsen:     Yeah.   Russell Brunson:    And now look ...Fast forward two or three years later... it's amazing what you've accomplished, and where you've come. It's awesome.   Stephen Larsen:     I appreciate that thank you.  A week later I was sitting next to you, working there, and I was like, "I don't want to publish. I'm not going to publish." And you're, like ... taking your phone, "What's up everyone? It's Russell Brunson." And, you know, then you're on your podcast, "What's up? I'm Russell Brunson." On your blog, "What's up? It's Russell Brunson."   And I was like, "There's something to this." And I tried ... I don't think I am ... Hopefully I am, but I am trying to