How to shortcut 10 years of growth into one year. On this episode Russell discusses how he has been strategically planning the big domino move to propel Clickfunnels forward 10 years. Here are some of the awesome things you’ll hear in today’s episode: Find out who Russell learned the big domino technique from and how it differs from his own technique. Why Russell had to look at the question from a new perspective to be able to find the answer he was looking for. And see why you too should look at your business from a different lens in order to be able to find the answers you’re seeking. So listen here to find out how strategically planning for a big domino effect, Russell plans to propel his business forward in growth. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson and this is the last podcast of this decade. It’s New Year’s night, New Year’s eve and in a few hours it’s going to be next year, and next decade. So with that said I want to give you one thought to think about as you’re building your company over the next 12 months. Hey everyone, so we are packing up right now, taking the kids downtown for New Year’s here in Boise, they have a potato drop. Literally they have this huge potato and they have a tractor come out and they hook the tractor up to this potato, and then the potato drops. Just like in New York City you get the ball drop, we get a potato drop. So we’ve never seen it, so we’re going to downtown Boise to experience the potato drop, we’re pretty pumped about that in a really weird way. That’s going to be really fun, and then we’ll see if the kids make it to Midnight or not. So that’s kind of what’s happening tonight. It’s interesting when I was thinking about what to share kind of for the last podcast, I thought it would be fun to do the top ten things I learned this decade, or this last year, or whatever. I may still do something like that. But as we’re packing up the house now and I’m getting ready to leave, one thing keeps going through my mind, it’s actually simpler, it’s not a whole bunch of things. It’s one thing for you guys to think about, so I wanted to share that, and hopefully it’ll help somebody right now, in whatever you’re looking at. So it kind of stems back to probably 7 or 8 years ago. I was in New York at Joe Polishes Genius Network event, and Tim Ferris was there, and I’d never seen Tim Ferris speak before, and I was kind of excited. And he was onstage talking and he did some Q&A and stuff, and I remember at the end someone asked him some question like, ‘What’s the question we should ask you Tim, that we haven’t asked you?” or something like that. And he kind of thought for a second and he said, ”You know, what’s interesting, I get reporters all the time who want to follow me around all day and get a day in the life of Tim Ferris.” And he’s like, “I always tell them no because if people actually saw my life, they’d be really bored. I wake up in the morning and I drink some coffee or some tea, and then I sit and read a book, and then I think.” You know all these things. And he’s like, “I’ll sit there sometimes for days or weeks, or sometimes even months just trying to identify what are all of the dominoes out there, and then what’s the big domino that if I knock down that domino, it’ll knock down all the other dominoes or make them obsolete.” And he’s like, “Because of that, I don’t do a lot of stuff, but when I do something I execute on it perfectly and it’s this huge thing.” Anyway, after he said that I thought a lot about that. And I think for the most part I’m not really that way. I’m more like, I’m moving forward all the time. You guys see it. I’m moving forward, idea after idea, after idea, and I’ve been executing on this funnel, and this funnel, and this idea, and this book, and this thing. And we’re moving fast, and I think that’s good, especially when you’re getting started I think it’s good to be trying and testing a lot of things until you kind of identify what