The secret to getting your audience to experience you result before you ever give it to them. On today’s episode Russell talks about the reason he recently purchased a penthouse, and how it made him realize how beneficial painting a vivid vision for customers can be. Here are some of the awesome things you’ll hear in this episode: How Dave Woodward was able to convince Russell to buy a penthouse in downtown Boise with just one phrase. Why painting a vivid picture makes selling so much easier. And how you can use vivid visualization in your business.  So listen here to find out why being able to paint vivid visions for your customers can be so beneficial in your business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Right now I’m driving in downtown Boise, to the Penthouse and I just had an interesting thought I wanted to share with you. Alright everybody, I just jumped in my car. It is 8:00 at night, summertime. So most nights I’m up playing with my kids til, for forever, and I’m just tired and worn out and beat up. And at the same time, I have a lot of stuff to do. I think I told you guys, between the Traffic Secrets book manuscript, the Unlock the Secrets events, which I’m teaching for three days straight. And A bunch of other things that keep coming up and piling on and it keeps getting heavier and heavier. And I was just like, tonight I told Collette, ‘I need to get stuff done.” So what I wanted to do was drive to the penthouse, I’m going to sleep down there tonight. I could work for 5 or 6 or 7 hours tonight, pass out, wake up and work all day tomorrow, with nobody around, no distractions, no nothing. So that’s what I’m doing. I’m jumping in the car. It’s 8:01 pm and I’m driving there. I should be able to get a good 4 or 5 hours of work in tonight, and then tomorrow get a good 12 hours in and just dominate the day. And hopefully, you know, get 2 or 3 chapters done on the book. Get 5 or 6 of the presentations for the unlock the secrets event outlined, and a bunch of other miscellaneous stuff that I have to do because I have to do it. So that’s the game plan and the goal. I am really tired though, I’m not going to lie, going into this. Hopefully I have enough energy to keep it going, but it will be good. But I’m working, I’m working on a lot of fun stuff. But the reason why I want to do this podcast right now is because there’s a really interesting psychological self strategy that was used on me to get me to invest in this penthouse, and just some context. I haven’t talked a lot about it, I think I’ve mentioned “I’m going to the penthouse” But I never talked about what exactly it is. And I’m not going to go into a ton of detail, but basically downtown Boise, we purchased a penthouse. It’s kind of insane, but it’s beautiful. I went to look at it initially because I thought it would be fun to go look at a penthouse. And we got there and it’s like on the top floor of this building and you see all of Boise and it’s beautiful, it’s super cool. And I’m looking at it like, “This is so cool. I love this thing.” But it never once crossed my mind that I would ever actually buy it. It wasn’t even like, I totally went just because I thought it would be fun to go see it. And we walked in, walked around, saw all the rooms, I was like, ‘This is so cool. I can’t even imagine living here and how cool that would be.” And all the thoughts that kind of go with that. And then we walked in this one room, and it was the office. And it’s not a huge office, it’s a little office and it overlooks the entire city of Boise. It’s beautiful. And they had a desk there and a chair and stuff like that. So I walked in that room, I was there with Dave Woodward, my beautiful wife, Collette, and Brent Coppieters, and the real estate agent. I think that was everyone that was there. Anyway, I walk in there, I’m sitting there in that room, I sit behind that desk and I’m looking out over the whole c