New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you… I've been traveling A LOT lately, (more than I like), but what happened was, and with full disclosure…    I said yes to more things than I realized I did   ...and that's okay.   But life’s been a little busier than normal and I've been speaking in interesting places like crazy…   So, I thought it would an awesome idea to show you how to promote your business, create a hook, add curiosity, and leverage your time in a NEW and novel way…   What I’m about to show you, has doubled my income in just 3 days.   … it’s also lead me on some crazy adventures ?   HOW TO PROMOTE YOUR BUSINESS & LEVERAGE YOUR TIME!   I don't remember the first time I first saw Russell do this, but I remember thinking, "Oh that's really clever and cool!"    Russell would be speaking in different places and instead of just traveling solo, he’d bring a film guy to film the whole journey -  so he could capitalize and leverage what he was doing over and over again.    #Genius   But until recently, I wasn’t doing that…   I’d just go speak at different places, sell, and that would be it…    Sometimes I tell you about it, and sometimes I wouldn't.   I speak a lot of places, but I'm pickier than I used to be.   In the past, I’d just get on anything, and it was the same with podcasts...    However, I probably won't do as many interviews for people's podcasts as I have in the past because…    I'm gonna start designing my lifestyle a little bit more, which is very exciting, and a natural step after a certain spot.    So in order to capitalize MORE on my time, there are a few things I've been doing...   I was on an interview today and the guy asked me “How do you stay so effective?”    Well...   One of the things is, I only work from 9:00 to 6:00.    … and that might shock some of you, but that's what I do.    I work from 9:00 to 6:00, and once that's over, I don't do anymore!    Sometimes, I’ll work in the evenings...    If I have an event happening.   If OfferMind's coming up.   If I'm speaking somewhere.    but that’s the exception, NOT the rule.    The Rule is…    I work 9:00 - 5:00, and that's it, and whatever I don't get done, I'm okay with that.   I've had to be strict with myself and then be okay with that.   I've been doing that now for a little over a year... Crap, it's October!  so it's actually been a little over a year-and-a-half ?    I'm really enjoyed where things are moving to.    MY FILM GUY   One of the things I've been doing to stay more effective (just like Russell) is to have a film guy follow me on my trips.    It’s kinda funny how I found him…   I was at my sister's wedding (which was awesome) - it's cool to see your little sister get married,  and while I was there, I saw this film guy, and I was like:    "Oh, he's really into it. I like his style, he seems to be getting some neat shots."    And then, when I saw the video he produced, I was like, "Dude, that was good." So I reached out to him on Facebook and asked:    "Hey, I'm speaking at Carnegie Hall, do you wanna come film me on the journey, while I'm there, in the streets, and then on the way back?"   He's like, "Sure."    So I paid for his ticket, paid for everything, (paid him, obviously), and then he filmed the whole journey and we did some cool stuff.    Here’s what happened…   Now, I have a little bit of an advantage ‘cause I've already read Traffic Secrets, but I can share this with you as I’ve heard Russell talk about this on his podcast…    One day he and I were sitting in his office, and he had just come back from hanging out with Dean Graziosi for a day.    And, at the time of this story, Dean filmed an ad a day which helped him to sell 4x as many books - it was ridiculous!   Rather than spend a ton of time writing a single ad, Dean literally competes by making a massive amount of new ads.    I was like, "That's really interesting."    ENVIRONM