One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today’s episode: Find out how looking at satisfying art videos helped Russell come up with a new ad idea. See how you can use cool art as a hook for your ads. And finally see what kind of art Russell went with to make his new ads. So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m excited to be here with you today, and today I want to share with you guys a little hack to make amazing ads that convert. Alright so we have this thing now where we’re spending a lot of time just creating ads and thinking about, “What’s the ad? What’s the hook? What’s going to get someone’s attention?” and the other day I was swiping through instagram or something, and I try to pay attention, what are the things that get me to stop? What are the things that I read and look at? I’m always looking at different things. And then I started thinking, I watch my kids right, my kids are really big into all these, these things that are, it makes me laugh, they always call them satisfying. They’re like, ‘Dad, look how satisfying this is. This thing’s so satisfying.” They’re always these weird art things with slime or with sand, or with shredding metal in a metal shredder. All these crazy things. And I was like, “Oh man, what if we did these different things and turned them into ads?” And the other day I went into instagram and went into search and started searching for cool art, or satisfying, or slime. I was typing in all these different key words, and I was seeing all these different, cool art things. And I started just liking a bunch of them, following their pages and stuff, because I wanted them to start showing up in my feed. And now inside my newsfeed I start seeing all these cool, crazy art things that people do. Like drawings and all sorts of different things. But the other day I saw one that caught my attention and I watched for a minute straight, and it was this guy and he does pancake art. So the camera’s above this pancake thing, and he’s drawing this picture and you’re seeing it, and it’s pretty cool. And then when he gets done he takes it and he flips it over and as soon as he flips over the pancake, you see the finished pancake. And man, I watched it and I went to his channel and I watched like probably 10 or 15 of them, and I showed my kids and it was so cool. Even though you kind of knew, “Oh he’s drawing Elsa,” or drawing whatever, you’re seeing all these different things, until he flips the pancake over, you don’t know exactly what it is. When he flips it over there’s all the detail and it just looks amazing. So I was like, “Oh my gosh, look how much this sucked me into watching this. I watched so many and I showed my kids them.” I was like, how do I get this to become an ad? Do I have him do a pancake of my face? I’m like, that’s annoying. No one wants to see a pancake of my face. What can I do? What can I do? And I was like, “What if I had them do the pancake of the book covers, Dotcom Secrets, Expert Secrets and Traffic Secrets?” So I emailed the guys on the channel, I was like, “Hey, how much would it cost to have you pancake art my books?” And it was a couple hundred bucks per book, it was not that expensive. I wired the money and just today I got back three pancakes that were flipped over. Them doodling my book and then flipping them over. And it turned out so cool, they were amazing. So now I’m going to take those and turn them into little ads. We’re going to have YouTube ads, Facebook ads, Instagram. Just a bunch of variations because, you know, you look at, you come back to step number one, we talk a lot abo