There was a foundational error being taught in my college classes when it came to making money. It all revolves around the "product big-bang" theory.. Oh, baby. What's going on guys? It's Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steven Larsen. Hey, how you guys doing? I'm so grateful that you guys are tuned in. Let me just say that, first off. Thanks so much, I really appreciate it. This podcast, last month, got 8,000 downloads, which is nuts. And then this month, we're only half way through the month right now, right? Yeah, about half way through. And we're already at about 8,000 again. It's awesome. It just continues to grown and grow and grow. And I just really appreciate it, so thanks to all you guys. You guys are all rock stars. About three or four years ago, I was talking to somewhat of a mentor, but he's also a professor. And I was like, "Man, I don't know what I want to do." Was this three? Yeah, it was about three or four years ago. I was like, "I don't know what I want to do." He's like, "Well, currently you're major is selected as finance." I was like, "Yeah, but it's so boring." And it's not that ... Please don't misunderstand what I'm saying. Finance is awesome, you guys are awesome. But it just wasn't interesting me ... To me, that much. And I was like, "I don't know if I really want to do it." And he's like, "Well, you could do supply chain." I was like, "Okay, here's the problem. I could see myself doing any of the things that you're saying right now. Okay? I could see myself going out and doing this, or doing this, or doing this." And I was like, "What do I do? I don't know what I want to do with my life." I did not know what I wanted to do with my life until about two years ago; no joke. And it was a constant question in my mind all of the time; constant question. And I was always wondering that not just what should I do with my life, I was wondering product-wise, as well. Hey, what should I do with my life? What things should I sell? What's a good offer to go out there and try it? Have you guys ever felt that way? I'm sure you have. If you've ever felt that way before, give me a little nod. Okay? A little raised fist pump, or something like that. Because that's a huge question; hey, what do I sell? What do I do? And it was kind of cool because he sat back and he was like, "You know what? I think you should do marketing." And I was like, "Marketing?" And I always thought marketing was kind of the burner ... If you didn't know what to do with your life, then you went and did marketing kind of thing. And he goes, "No, no." This guy was awesome, by the way. He was the CMO of Denny's and Pizza Hut; it was Pizza Hut or Domino's. Anyway, he was the guy that invented the cheese stuffed crust pizza. Crazy story, by the way, really funny. Not that it's a huge deal, but we all have a special place in our heart for that stuff. But it was funny because I was like, "All right, fine. I'll go with the marketing route." And it ended up ... I was taken to it really, really fast. And I was like, "This is kind of cool." And what was interesting is he started mentoring me outside of class far more one-on-one that I ever expected or thought he would. It was very, very interesting what ended up happening. And at the time, I was trying to find all these products to sell, and he knew I was doing that. And there was all this stuff that I was doing outside of class. And most of my learning was not happening in the classroom, and I told him that. And he knew that. And he's like, "Yeah, I get that. No, that's fine. You're a little bit of a different cat." I was like, "All right, cool." So anyway, he was like, "Hey, go do this. Go do this. Go do this." And he was really the first guy that actually started guiding me in the path, first of all of marketin